建設(shè)一個(gè)營(yíng)銷型網(wǎng)站是整合了各種網(wǎng)絡(luò)營(yíng)銷理念和網(wǎng)站運(yùn)營(yíng)管理方法，不僅僅要注重網(wǎng)站建設(shè)的專業(yè)性，更加注重網(wǎng)站運(yùn)營(yíng)管理的整個(gè)過(guò)程，是企業(yè)網(wǎng)站建設(shè)與運(yùn)營(yíng)維護(hù)一體化的全程網(wǎng)絡(luò)營(yíng)銷模式。那么建設(shè)一個(gè)營(yíng)銷型的網(wǎng)站有什么優(yōu)化技巧？
1、網(wǎng)站的標(biāo)題
就是網(wǎng)站頁(yè)面中用
標(biāo)簽來(lái)表示，對(duì)網(wǎng)頁(yè)主題內(nèi)容的概括。標(biāo)題是<a >網(wǎng)站優(yōu)化</a>最重要的內(nèi)部因素，是被搜素引擎當(dāng)做網(wǎng)頁(yè)主題的最主要參數(shù)，一個(gè)網(wǎng)頁(yè)的標(biāo)題對(duì)排名和營(yíng)銷來(lái)說(shuō)都是成敗的關(guān)鍵之處。所以對(duì)于標(biāo)題的優(yōu)化應(yīng)該是本著簡(jiǎn)短精煉，與主題相關(guān)，出現(xiàn)2-3個(gè)主關(guān)鍵詞的原則。</p> 2、網(wǎng)站的關(guān)鍵詞和描述<br /><p>關(guān)鍵詞應(yīng)該是網(wǎng)站內(nèi)容的精髓，而且是被大多數(shù)用戶檢索的。關(guān)鍵詞數(shù)量不宜過(guò)多，順序應(yīng)該與網(wǎng)站標(biāo)題一致。網(wǎng)站的描述應(yīng)該是堅(jiān)持公司名字+主營(yíng)業(yè)務(wù)+營(yíng)銷術(shù)語(yǔ)，這個(gè)應(yīng)該是本著吸引用戶點(diǎn)擊，而且又能概括網(wǎng)頁(yè)內(nèi)容的原則。</p><p>3、網(wǎng)站的logo</p><p>給logo加上title標(biāo)簽，這樣當(dāng)鼠標(biāo)放在網(wǎng)站logo上的時(shí)候，就能顯示出文字，對(duì)于網(wǎng)站的關(guān)鍵詞密度也有所提升。另外還可以放置在h1標(biāo)簽里面，如果是直接圖片顯示，可以帶上alt.譬如<h1><a href="index.html" title="網(wǎng)站建設(shè)"><img src="images/logo.jpg" alt="網(wǎng)站建設(shè)" /></a></h1></p><p>4、為網(wǎng)站添加一個(gè)網(wǎng)站地圖</p><p>網(wǎng)站地圖是網(wǎng)站優(yōu)化中一個(gè)非常重要的角色，即使是一個(gè)非常小的頁(yè)面，只要建設(shè)了一個(gè)網(wǎng)站地圖，就可以幫助到搜索引擎對(duì)網(wǎng)站進(jìn)行便捷的索引。而大型網(wǎng)站<a href="http://www.muchs.cn/wangzhandingzhi.html">建設(shè)網(wǎng)站</a>地圖的好處就更加明顯。網(wǎng)站地圖可以引導(dǎo)用戶輕松訪問(wèn)網(wǎng)站，快速地找到想要的內(nèi)容。引導(dǎo)搜索引擎抓取整個(gè)網(wǎng)站，那么網(wǎng)站在搜索引擎上的排名就會(huì)靠前。</p><p>5、增加統(tǒng)計(jì)工具</p><p>對(duì)于<a href="http://www.muchs.cn/sosuo.html" target="_blank">搜索引擎優(yōu)化</a>來(lái)說(shuō)，所有的優(yōu)化都離不開(kāi)工具的使用。統(tǒng)計(jì)工具能夠幫助企業(yè)系統(tǒng)的分析網(wǎng)站，從而得到關(guān)于用戶的具體數(shù)據(jù)，從而進(jìn)行針對(duì)性的優(yōu)化。</p> <p>
文章標(biāo)題：<a href="http://www.muchs.cn/news/38393.html">建設(shè)一個(gè)營(yíng)銷型的網(wǎng)站有什么優(yōu)化技巧</a>
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文章源于：<a href="http://www.muchs.cn/news/38393.html">http://www.muchs.cn/news/38393.html</a>
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