淺析企業(yè)營銷型網(wǎng)站建設(shè)

在中小型企業(yè)的網(wǎng)站建設(shè)之路上，因為廣州網(wǎng)站建設(shè)資金、實力等的差距，不能夠與大型企業(yè)相比，因此，他們在建立自己的營銷型網(wǎng)站建設(shè)時，往往會選擇智能建站及成品網(wǎng)站。采用這樣的方式，成本方面不太高。還有一種是網(wǎng)絡運營成熟的企業(yè)，注重企業(yè)品牌形象和網(wǎng)上業(yè)務拓展，對設(shè)計及功能模塊要求比較高。他們會選擇更專業(yè)的網(wǎng)絡公司進行高質(zhì)量的定制設(shè)計及功能應用。隨著企業(yè)對互聯(lián)網(wǎng)的深入了解，企業(yè)對網(wǎng)站建設(shè)的品質(zhì)和功能要求會越來越高。主要表現(xiàn)在精美的頁面風格，強大的功能模塊，以及網(wǎng)站域名和主機空間的選擇等等。所以，未來的網(wǎng)絡公司，需要從技術(shù)實力上下功夫，才能獲得更多的建站客戶。
In the small and medium-sized enterprise website construction road, because Guangzhou website construction funds, strength gap, can not be compared with large enterprises, therefore, they built the marketing type website construction of their own, often choose to intelligent and finished website. By this way, the cost is not too high. There is a network operation mature enterprise, focus on brand image and online business development, higher requirements on design and function module. Custom design and application they will choose a more professional network of the company are of high quality. With the in-depth understanding of the Internet, enterprise website construction quality and functional requirements will be increasingly high. Mainly in fine style, powerful function modules, and the website domain name and host space choice and so on. Therefore, the future network company, from the technical strength of efforts, in order to get more customers site.
企業(yè)營銷型網(wǎng)站建設(shè)下面的五個方面最為重要:
The five aspects of enterprise marketing type website construction following the most important:
1、選擇一個好的域名
Choose a good domain name
域名選擇上蘊含著萬千學問。大家也都知道像百度、網(wǎng)易這樣的域名既簡單易記又便于輸入。但是，現(xiàn)在的互聯(lián)網(wǎng)，網(wǎng)站太多，域名資源有限，很多好的域名都已被注冊，可供選擇的余地非常小。所以在選擇域名時更要下一番功夫，既要突出公司的特點，又要簡單易記。
Domain name choice contains thousands of knowledge. We all know as Baidu, Netease such domain name is easy to remember and easy to input. However, now the Internet domain name, web site too much, limited resources, a lot of good domain name has been registered, the alternative is very small. So more next time when choosing a domain name, should highlight the characteristics of the company, but also easy to remember.
2、擁有獨立主機空間
Have independent space
主機在網(wǎng)站建設(shè)及運行中起做重要的作用，網(wǎng)站主機就是網(wǎng)站安全穩(wěn)定快速運行的基礎(chǔ)。很多企業(yè)的網(wǎng)站，不是打開慢，就是頻繁宕機，不是遭受攻擊，就是經(jīng)常出現(xiàn)“service unvalueable”提示，都是因為選擇了不穩(wěn)定的主機所致。筆者建議在選擇主機的時候，如果有條件，好是選擇穩(wěn)定的獨立主機，在選擇idc服務提供商的時候，要對其資歷進行考核。通常選擇知名的idc網(wǎng)絡公司是比較可靠的，一方面、專業(yè)技術(shù)過硬日常維護比較好；另一方面、服務比較專業(yè)可以及時的處理一些突發(fā)的故障。另外，主機空間關(guān)系到網(wǎng)站運行速度和用戶體驗，如果網(wǎng)站運行速度緩慢，用戶很難有耐心去等待，就會失去很多用戶。
The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.
3、網(wǎng)站的程序優(yōu)化
Program optimization site
網(wǎng)站程序優(yōu)化區(qū)別于seo優(yōu)化，其目的是讓網(wǎng)站提高用戶體驗。網(wǎng)站程序簡潔可以加快程序運行速度。比如marquee及js滾動特效的應用，將會影響到網(wǎng)站加載及運行速度。現(xiàn)在絕大多數(shù)網(wǎng)站都是采用類似asp/php等動態(tài)程序編寫，頻繁的讀寫存儲過程如果處理不當，也會拖慢網(wǎng)站加載速度，更不用說一些死循環(huán)的出現(xiàn)了。代碼的規(guī)范簡潔也應該是網(wǎng)站優(yōu)化的目的之一，簡潔規(guī)范的代碼不僅利于網(wǎng)站優(yōu)化，也有利于提高網(wǎng)站訪問速度。
Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.
4、良好的頁面設(shè)計
Page design good
很多網(wǎng)絡公司都有自己的建站模板，內(nèi)容管理系統(tǒng) (cms系統(tǒng))。只要根據(jù)企業(yè)需要做一些小的調(diào)整就開始上線，雖然縮短了建站的周期、減低了建站成本，但是網(wǎng)站風格千篇一律，不能突出企業(yè)的特點。營銷型網(wǎng)站建設(shè)，頁面簡潔、色彩精美、布局簡單能提高網(wǎng)站的用戶體驗。
Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.
5、網(wǎng)站的營銷推廣
The website marketing promotion
營銷型網(wǎng)站的營運，網(wǎng)站的營銷推廣，是關(guān)鍵一個環(huán)節(jié)。不管網(wǎng)站網(wǎng)頁設(shè)計這么精美，功能模塊如何完善，如果沒有流量，那也是白忙活。而網(wǎng)站的搜索引擎優(yōu)化可以很多程度提高網(wǎng)站流量，對網(wǎng)站的用戶體驗也有一定的好處。所以以用戶體驗和搜索營銷為根本目的的網(wǎng)站，可以發(fā)揮營銷型網(wǎng)站更多的功能。
Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.