企業(yè)網(wǎng)站制作與網(wǎng)絡(luò)營銷的關(guān)系

隨著互聯(lián)網(wǎng)的發(fā)展，越來越多的企業(yè)開始重視網(wǎng)絡(luò)營銷，但在許多商家眼里，網(wǎng)站制作就等同于網(wǎng)絡(luò)營銷。 建好一個網(wǎng)站， 就有源源不斷的顧客找上門來， 這樣的觀念已經(jīng)落伍了。 企業(yè)網(wǎng)站只是網(wǎng)絡(luò)營銷的一部分，但他們之間又有著緊密的聯(lián)系。
With the development of Internet, more and more enterprises begin to pay attention to network marketing, but in the eyes of many businesses, web site production is equivalent to the network marketing. Build a website, there is everfount customers come, this is outdated. Enterprise website is only the part of the network marketing, but they also have close ties.
1、從網(wǎng)站建設(shè)在網(wǎng)絡(luò)營銷中的地位來講，網(wǎng)站建設(shè)是網(wǎng)絡(luò)營銷非常重要的組成部分。 不管開展哪種網(wǎng)絡(luò)營銷，都離不開企業(yè)網(wǎng)站各項(xiàng)功能的支持，包括文章，圖片，會員制，分享功能，SEO網(wǎng)站優(yōu)化等等。同樣的道理，網(wǎng)站制作的水平的不同，也制約了網(wǎng)絡(luò)營銷的開展，主要體現(xiàn)在 企業(yè)品牌形象的展示和搜索引擎優(yōu)化效果等多個方面。所以，在網(wǎng)站建設(shè)初期，就要考慮到 網(wǎng)絡(luò)營銷方法對企業(yè)網(wǎng)站的需要。
From the construction site on the network marketing status, website construction is a very important component of network marketing. No matter what kind of network marketing development, are inseparable from the corporate website of the functions of support, including articles, pictures, membership function, share, SEO site optimization and so on. Similarly, website production level is different, also restricting the development of network marketing, mainly manifests in the enterprise brand image display and search engine optimization effect etc.. So, in the site construction, we must take into account the network marketing methods to the needs of the enterprise website.
2、從整個網(wǎng)絡(luò)營銷的程序上講，網(wǎng)站建設(shè)是網(wǎng)絡(luò)營銷的開始。企業(yè)網(wǎng)站的功能為以 后的網(wǎng)絡(luò)營銷奠定了基礎(chǔ)， 如網(wǎng)站推廣和在線顧客服務(wù)等。 一些非常重要的營銷方法也要依 托企業(yè)網(wǎng)站上的功能才能發(fā)揮出來，例如搜索引擎營銷，郵件列表營銷，和網(wǎng)站會員制營銷 等等。一般整個公司的營銷策略制定下來之后，做的第一步就是網(wǎng)站的策劃和建設(shè)。
From the network marketing program, site construction network marketing start. The function of enterprise website for network marketing has laid a foundation, such as website promotion and online customer service. Some very important marketing method must rely on the enterprise website function can display, such as a search engine marketing, email list marketing, and website membership marketing etc.. General entire firm 's marketing strategy formulation down, do the first step is site planning and construction.
3、 從網(wǎng)站建設(shè)與網(wǎng)絡(luò)營銷的關(guān)系來講， 企業(yè)網(wǎng)站的功能決定了企業(yè)網(wǎng)絡(luò)營銷的具體方 法， 同時企業(yè)網(wǎng)站的功能不能自己發(fā)揮效用來促進(jìn)商品交易量的提升， 需要具體的營銷方法 的幫助才能發(fā)揮出來。 綜上所述，網(wǎng)站建設(shè)只是網(wǎng)絡(luò)營銷的一部分，也可以說是必須存在的方法，只有有了企業(yè) 網(wǎng)站的支持，各種網(wǎng)絡(luò)營銷方法才得以體現(xiàn)出來，兩者是相輔相成的。
From the website construction and network marketing relations, corporate website function has decided the enterprise network marketing to the specific method, at the same time, enterprise website function can not play a function to promote commodity trades the quantity increase, the need for specific marketing methods help to play. To sum up, website construction is the part of the network marketing, also can saying is must exist in the method, only the enterprise web support, various methods of network marketing can be reflected out, the two are complementary.
4、從網(wǎng)絡(luò)營銷的傳播渠道和信息來源上講，內(nèi)容是整個網(wǎng)絡(luò)營銷的基礎(chǔ)。所謂的網(wǎng)絡(luò) 營銷，不過兩種方法，第一種是通過各種網(wǎng)絡(luò)推廣手段將潛在用戶吸引到自己的網(wǎng)站上，然后將網(wǎng)站上的內(nèi)容呈現(xiàn)給這些訪客。 第二種方法就是直接將營銷信息通過某些推廣手段直接傳給潛在顧客，引發(fā)他們的興趣，從而達(dá)成購買。
From the network marketing channels and sources of information on tell, content is the basis of network marketing. The so-called network marketing, but the two methods, the first kind is through a variety of network promotion measure will potentially attracting users to your site, and then the content of the web site presents to the visitors. The second kind of method is direct marketing information through some promotion means directly to potential customers, arouse their interest, in order to reach purchase.
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