網(wǎng)絡(luò)營銷之SEO網(wǎng)站優(yōu)化方法策略

電商是未來的經(jīng)濟(jì)發(fā)展趨勢，也是很多企業(yè)所面臨困難，企業(yè)網(wǎng)站做電子商務(wù)，網(wǎng)站優(yōu)化這塊是少不了的，網(wǎng)站內(nèi)容質(zhì)量：網(wǎng)站的內(nèi)容質(zhì)量在SEO優(yōu)化中的價(jià)值是大的，只有有了優(yōu)質(zhì)的內(nèi)容才能吸引客戶，只有有價(jià)值的內(nèi)容才能有助于客戶體驗(yàn)。
Business is the future trend of economic development, but also many enterprises are facing difficulties, enterprise electronic commerce website optimization website, this is unavoidable, the quality of site content: the content of the website quality in SEO optimization value is the biggest, only with quality content to attract customers, there is only valuable content to have help the customer experience.
網(wǎng)站內(nèi)基本優(yōu)化：站內(nèi)的基本優(yōu)化則包含網(wǎng)站的內(nèi)部鏈接的大化合理交叉，符合用戶習(xí)慣的網(wǎng)站分類，清晰的網(wǎng)站分類之間的層級關(guān)系等等都是網(wǎng)站站內(nèi)優(yōu)化的基本功。網(wǎng)站的外部鏈接：外部鏈接的質(zhì)量以及數(shù)量對于網(wǎng)站制作的排名也有著重要的作用，如在某一個網(wǎng)站的友情鏈接上有著許多不同類型網(wǎng)站的鏈接，這樣的友情鏈接對網(wǎng)站沒有多大的價(jià)值。
Website optimization: station basic optimization contains website internal link maximum reasonable cross, meet user habit site classification, clear site classification between hierarchy and so on are the basic skills of website optimization. External web link: external link quality and quantity for production site ranking also has an important role, as in a certain site links with many different types of links, the links to the website is not of much value.
一、網(wǎng)站優(yōu)質(zhì)內(nèi)容建設(shè)(The construction of website quality content)
由于搜索引擎在索引時比較注重網(wǎng)站內(nèi)容的獨(dú)特性，也就是所謂的原創(chuàng)內(nèi)容，具有獨(dú)特內(nèi)容的頁面在搜索引擎中得分會高于具有千篇一律內(nèi)容的頁面。獨(dú)特內(nèi)容建設(shè)的思路可以為“新聞資訊”“行業(yè)報(bào)道”“產(chǎn)品百科”等等即分類頁面SEO信息，以及產(chǎn)品頁面的產(chǎn)品描述，想辦法在產(chǎn)品頁面描述中增加信息，來爭取頁面的得分。
Because the search engine in the index to website content is unique, the so-called original content, with unique content page in search engines will follow the same pattern than with content pages. Unique content construction train of thought can be " news " " Industry Report " " products. " and so on that page SEO information, as well as the product page description, think of ways on the product page description information increased, for page score.
二、網(wǎng)站結(jié)構(gòu)優(yōu)化(Website structure optimization)
頁面META信息維護(hù) 。Title: 谷歌的字?jǐn)?shù)限制為38個字符，百度的字?jǐn)?shù)限制為33個字符，經(jīng)過測試，這個字?jǐn)?shù)限制為一個范圍而不是一個準(zhǔn)確的唯一數(shù)字，盡量保證字符在35以內(nèi)，那頁面標(biāo)題就能在谷歌和百度完整顯示而不會出現(xiàn)省略號。 Keywords： 關(guān)鍵詞的字符數(shù)一般不要超過100個字符。 Description：描述信息一般不要超過200個字符，但是好控制在75個字符以下才能完整顯示。頁面的Title和Description的作用類似于SEM中的創(chuàng)意信息，所以具有很重要的作用，這也決定了客戶是否能第一眼在搜索結(jié)果中看到你的鏈接就能決定鏈接到您的網(wǎng)站。這樣的字?jǐn)?shù)控制以及頁面優(yōu)化要求不僅僅局限于網(wǎng)站首頁，盡量將這種要求執(zhí)行到一級甚至二級頁面。產(chǎn)品數(shù)據(jù)：增加收錄數(shù)的渠道有多種，但是其中起決定作用的還是網(wǎng)站本身的產(chǎn)品的數(shù)量，如果產(chǎn)品數(shù)量上不去，即便是可以通過其他方法來增加收錄數(shù)量也是有限的，畢竟網(wǎng)頁收錄的數(shù)量是受網(wǎng)站產(chǎn)品數(shù)量決定。
Page META information maintenance. Title: Google word is limited to 38 characters, baidu space is limited to 33 characters, after testing, this is limited to a range rather than an accurate only digital, as far as possible to ensure that character is less than 35, the page title Google and Baidu can be displayed in full without the occurrence of ellipsis. The Keywords: keyword characters generally do not exceed 100 characters. Description: description information generally do not exceed 200 characters, but the best control in 75 characters or less to complete. Page Title and Description effects similar to SEM in the creative information, so it has very important role, this also decided whether the customer can at first in the search results to see the links you can decide to link to your site. So to control the number of words and page optimization requires not only confined to the website home page, as this required to perform to the level of even two pages. Products: increase the number of channels of data collection has a variety of, but which plays the decision role or the site itself is the number of products, if the products do not go on the amount, even can through other methods to increase the number of collected is limited, after all webpage collected amount is controlled by the website product quantity.
建索引頁面：以客戶在搜索引擎上的搜索習(xí)慣，來整合產(chǎn)品數(shù)據(jù)。如“美的電飯煲質(zhì)量怎么樣”，但是在做這樣的索引頁面時，一定要注意頁面本身的內(nèi)容質(zhì)量，不能一味地為了SEO而不顧客戶的用戶體驗(yàn);可以考慮在“產(chǎn)品百科”里來做這樣的數(shù)據(jù)整合，這樣用戶在尋找自己的答案時也達(dá)到了網(wǎng)站導(dǎo)入流量的需求。
To build the index page : customer in search engine search habits, to the integration of product data. Such as " beautiful electric meal Bao quality how ", but in doing so the index page, attention must be paid to the quality of the content of the page itself, not just for SEO regardless of the user's experience; can be considered " products. " to do the data integration, so that users find their answers when they reached the site into the flow demand.
數(shù)據(jù)包裝 。為了使搜索引擎更快速全面地收錄網(wǎng)站，有必要對分類、品牌進(jìn)行組合，將數(shù)據(jù)包裝成一些新的頁面，以供搜索引擎的爬蟲索引。如可以按照品牌來建立網(wǎng)站上所有品牌的品牌頁面，也可以按照分類+品牌的形式來組合生成頁面，做到以上幾點(diǎn)后，網(wǎng)站的頁面數(shù)量將會大大增加。
Data package. In order to make the search engine more fully and quickly collect website, there is a need for classification, brand portfolio, data will be packed into some new pages, for search engine reptile index. If in accordance with the brand to build web site all brand page, can also be in accordance with the classification of + brand form combinations generated page, do the above points, the website page number will increase significantly.
內(nèi)鏈管理。內(nèi)部鏈接指網(wǎng)站內(nèi)各個頁面之間的相互連接。增加內(nèi)部各頁面之間的鏈接，就像是增加城市中的道路，會讓搜索引擎爬蟲這輛汽車能盡可能多地瀏覽網(wǎng)站的頁面，內(nèi)部鏈接的多少也是網(wǎng)站排名的一個重要參考。增加內(nèi)部鏈接的思路很廣泛，比如新版產(chǎn)品頁面面包屑中增加品牌一項(xiàng)，以及后來項(xiàng)目中的用品牌加型號替換面包屑中的產(chǎn)品編號，且替換后的品牌加型號組合是可點(diǎn)擊的超鏈接，這些都是在增加網(wǎng)站的內(nèi)部鏈接。
In chain management. Internal links to sites within the mutual connection between each page. To increase the internal links between pages, like the increase in City Road, will let the search engine spiders of the car can be as much as possible to browse web pages, internal link number is also an important reference website ranking. Increasing the internal link train of thought is very extensive, such as new product page crumbs increase brand a, and later project with brands and models to replace the bread crumbs in the product number, and replaced the brands and models of combination is clickable hyperlink, these are on the increase the site's internal links.
三、友情鏈接和外部鏈接建設(shè)(Links and link building)
在與外部網(wǎng)站合作的過程中注意保持溝通，盡量建立起穩(wěn)定的合作伙伴關(guān)系。合作區(qū)域與合作方式上可以考慮友情鏈接或者合作伙伴。友情鏈接的管理思路建議是少而精。首先如果同意在網(wǎng)站上加上合作網(wǎng)站的鏈接地址，好不要加上nofollow標(biāo)記，雖然可以保證PR值不會向外傳遞，但是很有可能導(dǎo)致在合作的網(wǎng)站上的鏈接被刪除。定期檢查友情鏈接，保證不要出現(xiàn)死鏈接的情況，同時也要定期檢查合作伙伴上是否仍然保留友情鏈接，如果沒有應(yīng)該及時提醒對方。檢查周期建議為每月一次。
With an external website of cooperation in the process of attention to maintain communication, try to establish a stable partnership. Regional cooperation and cooperation can be considered links or partners. Links management proposals is fewer but better. First of all if consent in website plus cooperation website link address, had better not marked nofollow, although can guarantee the PR value will not pass out, but is likely to lead to cooperation on the website link to be removed. Regularly check links, ensure do not appear dead links, but also regularly check the partner is still retain links, if not should remind each other. Recommendations for a monthly check cycle.
四、網(wǎng)站地圖(Site map)
以Sitemap方式將各級分類頁面、產(chǎn)品頁面、評論頁面、咨詢頁面、討論頁面、數(shù)據(jù)整合成的頁面、建立的索引頁面提交到搜索引擎。提交周期為每天提交，保證Sitemap網(wǎng)站地圖的及時更新及維護(hù)。
Sitemap approach to various category page, product page, the comment page, page, the page data consulting, the whole page, establish the synthetic index page is submitted to a search engine. Submit periodic for every submission, ensure that Sitemap site map updating and maintenance.

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