營銷型網站建設的核心要素是什么

營銷型網站建設的目的是以企業(yè)幫助企業(yè)為實現(xiàn)經營目標為前提來進行網站建設的目標。
Marketing type website construction purpose is to help enterprises in the enterprise to realize the management goal is the prerequisite to the construction site of the target.
那么營銷型網站建設一定是為了滿足企業(yè)的某些方面的網絡營銷功能，網絡推廣比方說面向客戶服務為主的企業(yè)網站營銷功能，以銷售為主的企業(yè)網站營銷功能，以國際市場開發(fā)為主動企業(yè)網站營銷功能。以上，簡單列舉的都是以實現(xiàn)企業(yè)的經營目標為核心，從而通過網站這樣的工具來實現(xiàn)其網站營銷的價值。
So the construction of marketing type website is to meet the requirement of certain aspects of network marketing, network promotion for example for client service oriented enterprise website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function. Above, a simple list of is all in order to achieve the business objectives as the core, in order to realize the website marketing through sites such as the value of the tool.
營銷型網站建設成功后必須有良好的搜索引擎表現(xiàn)，企業(yè)網站另一個重要功能是網站推廣功能，而搜索引擎是目前網民獲取信息最重要的渠道，如果企業(yè)網站無法通過搜索引擎進行有效推廣，那么這個企業(yè)網站從一定程度上來講其營銷性會大打折扣，所以營銷型企業(yè)網站必然要解決企業(yè)網站的搜索引擎問題，也可以理解為搜索引擎優(yōu)化的工作，在營銷型企業(yè)網站解決方案中，搜索引擎優(yōu)化工作為基礎和長期的工作，從企業(yè)網站的策劃階段乃至從企業(yè)網絡營銷的戰(zhàn)略規(guī)劃階段就已經開始，而其又貫穿于企業(yè)網站的整個運營過程。
The success of website construction marketing must have good search engine performance, another important function of enterprise website is the website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, then the enterprise web site on a certain extent marketing of greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and from the strategic planning of enterprise network marketing has been the whole operation process starts, and it runs through the enterprise website.
營銷型網站建設成功后必須有良好的客戶體驗：
Successful marketing type website construction must have good customer experience:
企業(yè)網站最終面對的潛在客戶與客戶或說與本公司業(yè)務有關聯(lián)的任何組織和個人，如何提升企業(yè)網站的客戶體驗是營銷型企業(yè)網站必須考慮的重要問題。
Potential customer and enterprise website eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider.
客戶體驗在我們目前的現(xiàn)代營銷中無處不存在其身影網站推廣，比如電話營銷中我們不得不重視客戶體驗、在面對面營銷中我們不得不重視客戶體驗，在設計企業(yè)業(yè)務流程時不得不重視客戶體驗；
Customer experience in our present modern marketing exists everywhere in the figure website promotion, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, in the design of enterprise business process have to pay attention to customer experience;
那么企業(yè)網站是一個直接面對市場主體的窗口更需要重視其客戶體驗性。客戶體驗又是一個非常無法量化的指標，更多的時候是不同受眾的感覺。
So the enterprise website is a directly facing the market window should pay more attention to the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel.
我們一般從這幾方面來實現(xiàn)一個具備良好客戶體驗的營銷型企業(yè)網站：可用于易用性（網站的基礎標準：速度、安全、兼容型以及導航等）、網站的溝通性（對于特殊用戶群體的定制，企業(yè)網站應該具備的交互與溝通功能，）、網站的可信度（與傳統(tǒng)信息的一致以及站內信息的一致，信賴程度等）、易于傳播（分享是網絡營銷中價值轉換率最高的一種模式）等方面，由于篇幅問題，有關營銷型企業(yè)網站的客戶體驗有專門文章介紹，另在《網絡營銷顧問》認證的課程體系中也有一本教材《營銷型網站》專門來闡述營銷型網站的規(guī)劃、建設、管理。
We generally from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication function,), the reliability of the website (and traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network) and so on, because of space issues, relevant marketing type enterprise website customer experience has specialized in "network is introduced in this paper, on the other marketing consultant" certification course system is also a textbook "marketing type website" dedicated to the planning, construction, marketing type site management.