搜索引擎營銷

搜索引擎優(yōu)化注意事項：
Search engine optimization note:
1：目前搜索引擎的算法很成熟，他不在是簡單的是與不是之間推斷，他會自動分析語句間 的段落格式，以及語句的組織能力判斷，所以站長們不要自做聰明，去嘗試引導搜索引擎， 那么你會得不償失的。
Current search engine algorithm is very mature, he is not a simple is and is not that between, he will automatically analysis between the statement paragraph format, and statements organization ability judgment, so don't do the webmaster since smart, to try to lead the search engine, then you will be the loss outweights the gain.
2：網(wǎng)站建設與優(yōu)化始終要堅持遵守 W3C 原則，網(wǎng)站設計與程序是否規(guī)范對于搜索引擎優(yōu)化很重要。
Website construction and always stick to abide by the W3C optimization principle, web design and whether the program specification for search engine optimization is very important.
3：網(wǎng)站內(nèi)容管理，更新網(wǎng)站內(nèi)容需要增加與網(wǎng)站內(nèi)容相關的，如果內(nèi)容太豐富那么網(wǎng)站的 主題就會被沖淡， 因為搜索引擎的核心思想就是基于文字的推廣， 目前搜索引擎還達不到能 夠判斷圖片與 flash 里面的信息。搜索引擎優(yōu)化中最關鍵的一點也是經(jīng)常讓廣大站長們頭疼 的一件事情，站內(nèi)信息原創(chuàng)文章的更新，做搜索引擎優(yōu)化的站長們都清楚，迎合搜索引擎最 好的方法就是“原創(chuàng)內(nèi)容” ，原創(chuàng)內(nèi)容質(zhì)量越高越是能短時間內(nèi)被收錄并且取得好的排名， 之前做過一個實驗，圍繞寫的一篇，如何提高網(wǎng)站訪問量，文章剛被發(fā)出一分鐘，然后就能 在搜素引起中查看到，所以站長們相信原創(chuàng)的力量。
Content management, update the content need to increase and the website content related, if the content is too rich so your site's theme will be diluted, because of the search engine is based on the core idea of the text of the promotion, at present the search engines are nowhere can judge pictures and flash it enough information. Search engine optimization of the most important point is often let the webmaster have a headache that one of the things, in the station of the original articles updated information, do a search engine optimization of the station is clear, to cater to the search engine's most good method is "original content", original content the higher the quality the more short time was collected and get good rankings, had done before an experiment, write an essay on, how to improve the site traffic, the article has just been let out a minute, then can cause in search of view to, so they believe that the power of the original webmaster.
4：優(yōu)化過程中切忌不要去做些讓搜索引擎反感的事情，比如添加隱藏的文本，或者采用隱 藏的 css 樣式，設置字體顏色與背景顏色一致等手段，不要為了優(yōu)化而優(yōu)化，時刻要把用戶 體驗放到第一位。
Optimization process and do some avoid by all means does not get the search engines to resent the things, such as adding the hidden text, or an implicit hid the CSS styles, set up the font color and background color is consistent, and other means to don't in order to optimize and optimization, the time to put the user experience in the first place.
5：不要大量的復制別人的內(nèi)容，搜素引擎對原創(chuàng)與復制內(nèi)容具有很強的判斷力，所以我們 盡量避免直接復制別人的內(nèi)容， 如果沒有過多的時間來寫原創(chuàng)內(nèi)容， 那么在復制的基礎上稍 加修改也算是一篇偽原創(chuàng)內(nèi)容，切忌不要直接復制別人的內(nèi)容。
Not a lot of copying others content, search engine to original and copy content of good judgement, so we try to avoid a direct copy others' content, if do not have much time to write original content, then in the basis of add a copy changes also be a false original content, avoid by all means does not directly copying others content.
6：如果你對自己的方法很明確，否則不要去隨意對網(wǎng)站進行優(yōu)化，除非你目的很明確，知 道自己每步做的對優(yōu)化影響程序， 與很多站長們交流， 當中發(fā)現(xiàn)很多站長不知道自己所做是 否能夠?qū)λ阉匾鎯?yōu)化有所幫助，而是盲目的看到別人這么做了，也去效仿別人，熟不知自 己網(wǎng)站是否合適。
If your own method is very clear, otherwise don't go to web site at optimized, unless you the purpose is very clear, know oneself each step of the way to optimize the influence do procedures, and the webmasters communication, in that many webmaster don't know oneself is able to do search engines ever optimization help, but the blind see others do, also to follow others, cooked don't know myself from web site is appropriate.
7：搜索引擎優(yōu)化不是閉門造車，想做好這門學問，需要我們大家相互交流，交流中也許我 們之間會摩擦出火花，我能在你的經(jīng)驗中吸取精華，你能在我的經(jīng)驗中了解到某些事情，搜 素引擎優(yōu)化不是秘密，也沒有像大家所說的那么神秘，多交流，多思考，每個人都可以成為 搜素引擎高手。
Search engine optimization is not closed doors, want to make the subject, need we all mutual communication, communication between the maybe I will rub off sparks, can I be in your experience of the essence, can you in my experience to know certain things, search engine optimization is not secret, also did not like what people are so mysterious, exchanges, think much, everyone can be a search engine player.
淺談搜素引擎如何量化
Search engine on how to quantify
(中國電子商務研究中心訊)因為自己最近一直在做網(wǎng)站建設的推廣，所以經(jīng)常去查百度 排名，相信其他站長都會跟我一樣，也會對排在前面的競爭對手狀況進行分析，那么，假如 一個網(wǎng)站在外鏈、 內(nèi)容更新、 原創(chuàng)、 建站時間、 域名注冊時間、 以及其他各個方面都不如你， 但人家就是霸著這個第一的位置，那是為什么呢?誰能甘心。 那我今天告訴你，網(wǎng)站排名絕不可能是從天上掉下來的，網(wǎng)站排名絕對是有原因的，這個原因其實就是“UEO” 。 UEO”顧名思義就是用戶體驗優(yōu)化，直白一點兒就是從網(wǎng)站的欄目結(jié)構(gòu)，信息布局，功能，設計，色彩各個方面都從用戶的角度出發(fā)，進行整體規(guī)劃。
(China electronic commerce research center)-because they've been doing recently of the construction of the website promotion, so often go check baidu ranking, believe that other webmasters would be like me, will be on row in front of the competition rivals to carry on the analysis, then, if a website chain, contents update, outside the original site, time, domain name registration time, and other aspects of all not equal to you, but the somebody else is the first position on this, and that is why? Who can alive. Then I tell you today, website rankings never fell from heaven, website ranking is definitely a reason, and the reason is actually "UEO". UEO "just as its name implies is to optimize the user experience, a little from the website is straightforward column structure, information layout, function, design, colour every aspect from the user's perspective, for overall planning.
雖然目前網(wǎng)絡上對 UEO 的 文章不太多，但廣大站長，對其應該并不陌生，它跟我們平時學的 SEO 是一樣的?關鍵詞加粗，注重 H 標簽和其他標簽的語義，做原創(chuàng)內(nèi)容，引導瀏覽者訪問，不都是用戶體驗，不都是 UEO 嗎?一回事而已，名字不一樣而已。 那為什么它對排名這么明顯和重要? 搜素引擎是怎么量化 UEO： 網(wǎng)上流傳著這么一個公式 UEO(用戶體驗優(yōu)化)= PV / OR(站點跳出率); 搜索引擎對 UEO 的量化和評估是這樣子的，用戶通過“網(wǎng)站制作”這個詞找了很 多頁找到了你的網(wǎng)站地址，或者帶有你鏈接的相關網(wǎng)站地址，最后進入你的網(wǎng)站瀏覽內(nèi)容， 而且瀏覽了多篇內(nèi)容，還停留了很久，那么百度 google 就會認為你 UEO 非常好，網(wǎng)站體驗 非常高。 瞧瞧其他站長都是怎么在做 UEO 的： 因為 UEO 要分析很多數(shù)據(jù)，所以不是很好去做實例觀察，正如開篇所說，一個網(wǎng)站看 上去不怎么樣，為什么人家能排前面，我們知道了為什么?那他們到底是怎么做的?
Although at present on the network to UEO not too much, but the webmaster, is no stranger to its should, we usually learn with it as SEO is? Key words in bold, pay attention to label and other labels H semantic, do original content, and guide your visitors visit, is not the user experience, is not the UEO? One thing only, is not the same as the name just. But why it to rank so obvious and important? Search engine is how quantitative UEO: online there such a formula UEO (user experience optimization) = PV/OR (site jump out rate); Search engine to UEO quantization and evaluation is like this, the user through zhuhai website construction "this word for a very much the page of your website address, or with your link related website address, and finally into your website browse content, and browse the content more than paper, also stayed for a long time, then baidu Google will think you UEO is very good, the website experience is very high. Look at other webmasters are how to do UEO: because UEO to a lot of data analysis, he's not a very good to do example observation, as opening said, a web site look up not how, why somebody else can row in front and we know why? That what they actually do?
1、搜索引擎優(yōu)化軟件 百度再聰明，他也是套程序，肯定是有算法和規(guī)則的，那么只要你滿足規(guī)則肯定就會得 到良好的效果，相反你做過火了，肯定就是得不償失，被懲罰，好的搜索引擎這個度是很不 好掌握的，所以很多站長不敢以身涉險，我也不敢。 現(xiàn)在主流的優(yōu)化軟件大致流程如下： a、注冊會員 b、下載軟件 c、設置你的網(wǎng)站地址和關鍵詞d、設置你現(xiàn)在所在行業(yè)，自己的網(wǎng)站目前的瀏量和訪問高峰低估 短時間內(nèi)積聚大量流量，百度會有所察覺的。很容易被 K E、掛機，利用會員分布的優(yōu)勢，系統(tǒng)自動去搜索別人的關鍵詞，然后訪問網(wǎng)站，從不 同地區(qū)和時間帶來合理的瀏覽量。這是最安全的。 “搜索引擎優(yōu)化軟件”效率非常高，能夠在短期內(nèi)達到目的，而且相應的防護措施也比 較科學，嚴謹，只要不過分，其實是不會被 K 的，當然還有什么積分策略之類的，這只是管 理手段或者盈利手段，不做評論
Search engine optimization software baidu and smart, he is also set of procedures, affirmation is to have algorithm and rules, as long as you meet the rules is certain to have good effect, instead you do far, affirmation is not worth the cost, be punished, good search engine this degree is not good master, so many webmaster can't misadventure in body, I don't dare. Now the mainstream optimization software general flow as follows: a, b, registered members download software c, set your website address and keywords d, set you now own industry, their site has clear quantity and visit peak underestimate short time build up large flow, baidu would be aware. Very easy to K E, hang, use of the advantages of the distribution, the system automatically to search other people's key words, and then visit the site, never with areas and time to bring in the reasonable hits. This is the most safe. "Search engine optimization software" efficiency is very high, can in the short term to achieve purpose, and the corresponding protective measures than a scientific, rigorous, as long as not too, is actually not be K, and, of course, what strategy of such integration, this is just the reason means or means of profit, not do the review
2、真正踏實的高手 這一點我就不多說了吧， 就是自己提升網(wǎng)站各個方面的性能了， 效果會比較慢。
Real player this steady I won't say it, is in her own ascension website all aspects of the performance, the effect will be quite slow.
《百度搜索引擎優(yōu)化指南》8 月 14 日，百度公司發(fā)起成立了“互聯(lián)網(wǎng)創(chuàng)業(yè)者俱樂部” ， 并發(fā)布首份《搜索引擎優(yōu)化指南》 。剛仔細看了下發(fā)布的百度今日發(fā)布的《百度搜索引擎優(yōu) 化指南 v1.0》 ，雖然只是簡單的 20 頁內(nèi)容，卻傳遞了很多信息。
"Baidu search engine optimization guide" on August 14,, baidu company have launched "Internet entrepreneurs club", and issue the "search engine optimization guide". Just carefully read the baidu released under released today "baidu search engine optimization of guide v1.0", although only simple 20 pages content, but a lot of information transfer.
1、站長朋友要不要讀這份指南? 我個人的回答是： 要。 其實在看這個之前就聽說最近百度要發(fā)布這份專門針對搜索引擎 優(yōu)化而做的指南，我和大家一樣，都存有疑慮，既然百度要收站長們的錢，怎么可能去教會 大家去做優(yōu)化呢?這樣一想，就自然會覺得發(fā)布的所謂官方內(nèi)容肯定不會真實。鑒于很多朋 友推薦我去看，也就下載了一份，看了后才發(fā)現(xiàn)，其實并非最初想象的那樣。百度公司負責 人表示，推出《指南》旨在幫助互聯(lián)網(wǎng)創(chuàng)業(yè)者在初期就步入正軌，用更為合理的方式增加自 身網(wǎng)站在搜索引擎中的收錄數(shù)量，進而提升流量。同時他提醒廣大站長，勿做以作弊的形式 做“黑帽 SEO” 。 這份指南也是提醒站長們學會“白帽 seo” ，而不是想著用各種辦法去作弊。
Don't read the webmaster friends to guide? My personal answer is: to. Actually watching this before I heard that the baidu to released the specific to search engine optimization and do guide, I like everyone, all scepticism, now that baidu have to charge the webmaster of money, how can you do go to church to optimization? Such a thought, natural meeting feel released so-called official content won't real. In view of many friends of friends recommended me to see, also downloaded a, after looking to find, but it's not as first thought. Baidu company responsible for the people said, roll out "guide" aims to help the Internet entrepreneurs in early is on track, with more reasonable way to add the body in the search engine included in the website quantity and to increase the flow. At the same time he reminded the webmaster, do not do the form of cheating to do "black hat SEO". This guide is also remind webmaster to learn the "white hat seo," and not thinking about in various ways to cheat.
2、搜索引擎和 seo 從業(yè)者的關系 《指南》指出，1997 年以來，seo 和搜素引擎都處于對立的關系，其實從長遠來看，搜 索引擎和 seo 從業(yè)者的利益是高度一致的，這也是百度第一次公開場合將此事進行強調(diào)。 之前的一年，百度的排序變化無常，令很多 seo 從業(yè)者是痛心疾首，一方面痛恨百度的 規(guī)則不斷變化，一方面不斷學習百度的新規(guī)則，站長界討論最多的問題就是， “我發(fā)現(xiàn)最近 百度有一個……的規(guī)律” 很多質(zhì)量好的站點的 11 位現(xiàn)象， ， 很多曾經(jīng)做過百度推廣而后沒有 做百度推廣的站點排名下降厲害，讓 seo 從業(yè)者們得出一個幾乎人所共知的結(jié)論：百度人為 干預太多! 可能也是基于這樣的一個背景， 作為一家大型搜索引擎公司， 不得不在這個時機發(fā)布該 《指南》 。百度提出，搜索引擎質(zhì)量改善，需要 seo 去優(yōu)化資源，改善檢索結(jié)果，同時去引 導教育這個市場。同時，seo 也是搜索引擎價值的布道者，seo 讓很多人認識了搜索引擎的 價值，然后讓搜索引擎的商業(yè)用途更加明顯，從而也會有利于搜索引擎商業(yè)價值的拓展。所 以百度要“重新審視搜索引擎和 seo 的關系” ，發(fā)布該《指南》 。
Search engine and seo practitioner relationship "guide" points out that, since 1997, seo search engines and the relationship in opposition, but in the long run, search index and the interests of the practitioners single-handedly seo is highly consistent, this is also the first time baidu deliberations public emphasis. The year before, baidu sorting fickleness, make many seo practitioner is saddened, on the one hand, hate the changing rules baidu, on the one hand, the learning of new rules baidu, head of the world most discussed problem is, "I find the recent baidu has a...... the law of" many good quality site 11 phenomenon, and many had the baidu promotion and then didn't do baidu promotion rankings down bad, let seo practitioners get a almost known conclusion: baidu manual intervention too much! Also may be based on such a background, as a large search engine company, have to in this time release the "guide". Baidu puts forward, search engine quality improvement, need to seo to optimize the resource, improve the retrieval results, and to lead education this market. At the same time, seo is search engine value of the preachers, seo make many people understand the search engine's value, and then to the search engine to the commercial use more evident, which will help to the development of the search engine commercial value. Have to baidu will "review the search engines and seo relations," release the "guide".
3、強化搜索引擎的基本原則 我們看到，在該《指南》中，除了不斷強調(diào)要一如繼往嚴厲打擊“黑帽 seo”之外，還 強調(diào)了做好 seo 的幾個需要重視的問題。很多問題，我們大多數(shù)站長朋友都有所了解，這其中包括：
Strengthening the basic principles of the search engine we saw in the "guide", in addition to constantly stressed the need to continue cooperating to crack down on "black hat seo", but also emphasized the seo several needs to pay attention to the problem. Many problems, and we most webmaster friends all understood, including:
(1)選擇服務器穩(wěn)定的空間商，便于蜘蛛來抓取信息;
Choose the server stable space business, facilitate the spider to grab information;
(2)建議使用文本，而不是圖片、flash 或者 javascript 等來顯示重要內(nèi)容;
Suggest to use text, but not the picture, the flash or javascript, etc to display important content;
(3)網(wǎng)站結(jié)構(gòu)要有層次感，好用典型的樹狀結(jié)構(gòu);
The structure of the website will have administrative levels feeling, the best is typical of the tree structure;
(4)不要有 2 個不同鏈接指向同一個內(nèi)容，這樣會被認為是重復的內(nèi)容;
Don't have two different links to the same content, it will be considered repeated content;
(5)不相關的內(nèi)容用不同頁面展示，每一個內(nèi)容頁面都能從另外某個頁面鏈接過來，形成良好內(nèi)部鏈接結(jié)構(gòu);
Not related to the content with different display pages, from every page, link to a page from another, come over, form good internal links structure;
(6)盡量不要做整站內(nèi)容和域名的全部更新，這樣會被認為是個新站，而失去原來所有的鏈接;
Try not to do ZhengZhan content and the domain name all update, it will be considered a new sites, and lose the original all links;
(7)title 和描述等要盡量不要做關鍵詞堆積，要有可讀性;
Sure that your title and description should as far as possible don't do keywords accumulation, want to have readability;
(8)盡量把搜索引擎當成用戶，從用戶體驗去做 seo 更能贏得搜索引擎“芳心” 。
As far as possible the search engine as users from user experience to do more to win the search engine seo "heart".
4、直接否定站長們的幾個錯誤觀點 這份《指南》在不同部分直接指出了幾個站長的誤區(qū)，印象比較深的是如下 2 個常見誤區(qū)。
Several of the direct negative adsense wrong views the "guide" in different part pointed out several webmaster directly error, a deep impression is the following two common misunderstandings.
誤區(qū)一：做了百度推廣的付費網(wǎng)站，和沒有付費的 seo 站點，是不是有不同對待? 之前很多 seo 從業(yè)者的說法是，只要你交錢給百度了，那么你沒有做推廣的關鍵詞，在 自然搜索部分會給你很差的排序， 這樣百度就會逼迫你不斷做更多詞的推廣， 從而達到更大 的利潤，還有一種說法是，百度收你的錢了，那么為了保證你更好效果，除了在百度推廣位 置給你位置外，在自然排名位置也給你更好的排序，這樣就逼迫更多沒有做推廣的 seo 站點 只能找百度付費，才能獲得更多的關注度。因為很多站點的實踐證明了這些說法。但是百度 直接明確表明：百度的商業(yè)推廣和自然搜索是兩套獨立運營的系統(tǒng)，參加商業(yè)推廣的站點， 在自然排名是一視同仁，沒有做任何特殊處理。
Error a: do the promotion of paying for baidu website, and not paying for seo site, isn't there a different treat? Many seo practitioner before the statement is, as long as you pay money to baidu, so you do not have the promotion of keywords, and in the natural search section will give you very poor sorting, such baidu forces you to constantly do more the promotion of words, so as to achieve greater profit, and one is that, baidu charge you for the money, so in order to guarantee you a better effect, except in baidu promotion place to your place outside, in natural ranking position and give you a better sorting, so he persecuted more didn't do the site can only promote seo find baidu pay, to get more attention. Because a lot of the site's practice has proved these claims. But baidu directly to clearly: baidu's business development and natural search is two independent operation system, participate in business promotion site, in natural ranking is equally, without any special treatment.
誤區(qū)二：URL 靜態(tài)化是不是有利于搜索? 很多站長都知道，要獲得搜索引擎更好排名，就必須要做好靜態(tài)化的工作，實在做不了靜態(tài)化，就做成偽靜態(tài)化也可以。百度指出，對于動態(tài)靜態(tài)沒有任何影響，沒有歧視動態(tài)化 的 url 的情況。那為什么很多站長發(fā)現(xiàn)，站點做成靜態(tài)化后，的確有利于百度搜索呢?百度 指出動態(tài)化產(chǎn)生的大量參數(shù)、內(nèi)容相同或者無限循環(huán)，導致蜘蛛進入了一個黑洞，但是現(xiàn)在 百度已經(jīng)能很好解決這個問題， 看來大家現(xiàn)在大可不必擔心是靜態(tài)還是動態(tài)了， 只需要減少 動態(tài) url 中的變量參數(shù)即可。
Myth: static URL is helpful for search? Many webmaster all know, to get better search engine rankings, will have to do the work of static, really can't do static, are made into pseudo static can also. Baidu points out, for dynamic static didn't have any effect, no discrimination dynamic urls. Why many webmaster found that site to make static, certainly helps to baidu search? Baidu points out that a large number of parameters, produce dynamic content is the same or infinite circulation, lead to a spider entered a black hole, but now baidu can already very good solve this problem, it seems that we now need not worry is static or dynamic, only need to reduce the variable parameter dynamic urls can.
5、從網(wǎng)站運營角度來談優(yōu)化 這份《指南》中單獨有個篇幅是談網(wǎng)站運營的，這是我沒有預見到的，一般來說，搜索引擎把用戶吸引到站點上，它的任務就結(jié)束了，至于如何運營那是站長們的事情了。但是百 度很負責，一定要對你的效果負責到底，哈哈。百度提出一定要關注你的轉(zhuǎn)化率，這個最能代表你的網(wǎng)站的效果了。當然，要通過流量分析工具，從跳出率、退出率和用戶停留時間這 三個關鍵指標，來分析用戶到了你的站點后的行為，從而發(fā)現(xiàn)問題，不斷改善網(wǎng)站結(jié)構(gòu)和內(nèi) 容。最厲害的是，還從網(wǎng)站信任度以及網(wǎng)站的品牌角度，來闡述了站長朋友們一定要盡量將 搜索引擎用戶，轉(zhuǎn)變?yōu)橹覍嵱脩?。其實，當你的網(wǎng)站品牌足夠的時候，很多人要么通過百度 直接搜索你的站點名字找到網(wǎng)站， 更多的人則直接在地址欄輸入網(wǎng)站的域名， 從而直接到達 網(wǎng)站，如果大家都直接從地址欄到達了網(wǎng)站，以后還有人會用百度么?百度引導大家提升網(wǎng) 站品牌，豈不是自掘墳墓么? 可能我多慮了，我忘記了，這是一份針對站長的《指南》 ，百度是站在站長朋友的角度 來思考問題的。
From the website operation Angle to talk about optimizing the "guide" alone have a space in it is to talk about website operation, this is I don't foresee, generally speaking, search engine to attract users to the site, its task is over, as to how to run it is the webmaster of things. But the degree very responsible, for you must be responsible for what the effect, ha ha. Baidu puts forward must pay attention to your conversion rate, the best represents your website the effect. Of course, want to through the flow analysis tools, from jump out rate, exit rate and the user the residence time of three key index, to analyze the user to your site's behavior, which found that problems, and constantly improve the structure of the website and let in. The most serious is, also from web sites and web site brand Angle credibility, to elaborate the webmaster friends must as far as possible will search engine users, change is loyal users. In fact, when you website brand enough, a lot of people either directly by baidu search your site name is find, more people is directly in the address bar to enter the website domain name, and direct to the website, if you are directly from the address bar to arrived at the site, later, some would use baidu? Baidu guides everybody ascension nets stand brand, not cutting their own roots? I may be overrated, I forget, this is according to a head of the "guide", baidu is standing in the point of view of the webmaster friends to think of the problem.
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