企業(yè)網站建設方案的目的

企業(yè)網站建設方案的目的
The purpose of enterprise website builds a scheme
1. 企業(yè)成都網站建設方案的策劃主要目的在于，能夠通過網站首頁，公司簡介，產品服務信息，讓客戶清楚了解公司產品以及服務信息情況。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 網站欄目清晰明了，網站本身就是服務企業(yè)，為企業(yè)帶來宣傳。欄目之間的設定都是在服務于如何讓網站更吸引客戶，更能抓住客戶心理，方便用戶瀏覽網站而設定制作。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 策劃方案還可以反應出網站框架設計是否合理，預計能夠達到什么效果，以及后期網站推廣工作安排。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企業(yè)網站建設方案后臺管理系統(tǒng)設計框架
Enterprise website backstage management system frame design of construction scheme
（1） 網站后臺需要進行初步設計，為了方便使用者更新網站產品信息或者服務信息，因為企業(yè)的產品或者服務在不斷的增加和完善，所以為了方便用戶使用，后臺需要為客戶搭建一個管理平臺，產品以及產品分類增加，刪除，修改等功能。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
（2） 在線留言以及網站公告：通過在線留言可以方面建立于客戶之間溝通的媒介，很多企業(yè)網站忽略這點。網站公告可以在第一時間內告訴客戶企業(yè)新品的發(fā)布以及企業(yè)近期動態(tài)，這樣，當自己有新產品推出的時候，總是會第一時間通知到這些客戶，也是提高客戶服務質量的一種手段。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企業(yè)網站建設方案的內容
The contents of the construction scheme of enterprise website
一、建設網站前的市場分析
Construction site before the market analysis
1、相關行業(yè)的市場是怎樣的,市場有什么樣的特點，是否能夠在互聯(lián)網上開展公司業(yè)務。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、市場主要競爭者分析，競爭對手上網情況及其網站策劃、功能作用。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、公司自身條件分析、公司概況、市場優(yōu)勢，可以利用網站提升哪些競爭力，建設網站的能力（費用、技術、人力等）。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、建設網站目的及功能定位
Construction site purpose and function orientation
1、為什么要建立網站，是為了樹立企業(yè)形象，宣傳產品，進行電子商務，還是建立行業(yè)性網站？是企業(yè)的基本需要還是市場開拓的延伸？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、整合公司資源，確定網站功能。根據公司的需要和計劃，確定網站的功能類型：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
企業(yè)型網站、應用型網站、商業(yè)型網站（行業(yè)型網站）、電子商務型網站；企業(yè)網站又分為企業(yè)形象型、產品宣傳型、UEO營銷型網站建設、客戶服務型、電子商務型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、根據網站功能，確定網站應達到的目的作用。
According to the website function, determining the site should meet the objective function.
4、企業(yè)內部網（intranet）的建設情況和網站的可擴展性。
Intranet ( intranet ) building and site of scalability.
三、網站技術解決方案?
Web technical solution?
1、采用自建服務器，還是租用雙線虛擬主機。
Using HTTP file server, or hire a virtual hosting.
2、選擇操作系統(tǒng)，用window2000/nt還是unix,linux。分析投入成本、功能、開發(fā)、穩(wěn)定性和安全性等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、采用模板自助建站、建站套餐還是個性化開發(fā)。
Using the template, self-help Station set or personalized development.
4、網站安全性措施，防黑、防病毒方案（如果采用虛擬主機，則該項由專業(yè)公司代勞）。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、選擇什么樣的動態(tài)程序及相應數據庫。如程序asp、jsp、php；數據庫sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、網站內容及實現(xiàn)方式
Website content and realization way
1、根據網站的目的確定網站的結構導航。
According to the site to determine the site navigation structure.
一般企業(yè)型網站應包括：公司簡介、企業(yè)動態(tài)、產品介紹、客戶服務、聯(lián)系方式、在線留言等基本內容。更多內容如：常見問題、營銷網絡、招賢納士、在線論壇、英文版等等。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、根據網站的目的及內容確定網站整合功能。
According to the website of the objective and content of determining the site integration function.
如flash引導頁、會員系統(tǒng)、網上購物系統(tǒng)、在線支付、問卷調查系統(tǒng)、在線支付、信息搜索查詢系統(tǒng)、流量統(tǒng)計系統(tǒng)等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、確定網站的結構導航中的每個頻道的子欄目。
Determining the site structure navigation in each channel columns.
如公司簡介中可以包括：總裁致詞、發(fā)展歷程、企業(yè)文化、核心優(yōu)勢、生產基地、科技研發(fā)、合作伙伴、主要客戶、客戶評價等；客戶服務可以包括：服務熱線、服務宗旨、服務項目等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、確定網站內容的實現(xiàn)方式。
Determining the site content realization way.
如產品中心使用動態(tài)程序數據庫還是靜態(tài)頁面；營銷網絡是采用列表方式還是地圖展示。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、網頁設計(Webpage design)
1、網頁設計美術設計要求，網頁美術設計一般要與企業(yè)整體形象一致，要符合企業(yè)ci規(guī)范。要注意網頁色彩、圖片的應用及版面策劃，保持網頁的整體一致性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新技術的采用上要考慮主要目標訪問群體的分布地域、年齡階層、網絡速度、閱讀習慣等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、制定網頁改版計劃，如半年到一年時間進行較大規(guī)模改版等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、費用預算(Expense budget)
1、 企業(yè)建站費用的初步預算
The cost of the preliminary budget
一般根據企業(yè)的規(guī)模、建站的目的、上級的批準而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 專業(yè)建站公司提供詳細的功能描述及報價，企業(yè)進行性價比研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 網站的價格從幾千元到十幾萬元不等。如果排除模板式自助建站（通常認為企業(yè)的網站無論大小，必須有排他性，如果千篇一律對企業(yè)形象的影響極大）和牟取暴利的因素，網站建設的費用一般與功能要求是成正比的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、網站維護(Website maintenance)
1、服務器及相關軟硬件的維護，對可能出現(xiàn)的問題進行評估，制定響應時間。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、數據庫維護，有效地利用數據是網站維護的重要內容，因此數據庫的維護要受到重視。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、內容的更新、調整、SEO網站優(yōu)化等。
Content update, adjustment, SEO website optimization.
4、制定相關網站維護的規(guī)定，將網站維護制度化、規(guī)范化。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、說明：動態(tài)信息的維護通常由企業(yè)安排相應人員進行在線的更新管理；靜態(tài)信息（即沒用動態(tài)程序數據庫支持）可由專業(yè)公司進行維護。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、網站測試(Site test)
網站發(fā)布前要進行細致周密的測試，以保證正常瀏覽和使用。主要測試內容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、文字、圖片是否有錯誤。
Text, pictures, whether there is error.
2、程序及數據庫測試。
The procedures and database test.
3、鏈接是否有錯誤。
Link error.
4、服務器穩(wěn)定性、安全性。
Server stability, safety.
5、網頁兼容性測試，如瀏覽器、顯示器。
Webpage compatibility testing, such as a browser, display.
九、網站發(fā)布與推廣(Web publishing and promotion)
1、網站測試后進行發(fā)布的公關，廣告活動。
Site test after the release PR, advertising activities.
2、搜索引掣登記等。
Search engine registration.
本文發(fā)布于成都網站建設公司創(chuàng)新互聯(lián)http://www.muchs.cn/