網(wǎng)站SEO應(yīng)以用戶體驗(yàn)為中心

用戶體驗(yàn)，英文叫做User Experience，縮寫為UE或者UX。一種純主觀的在用戶訪問(wèn)一個(gè)網(wǎng)站或使用一個(gè)產(chǎn)品（服務(wù)）的過(guò)程中建立起來(lái)的心理感受。他們的印象和感覺(jué)，是否成功，是否享受，是否還想再來(lái)/使用。他們能夠忍受的問(wèn)題，疑惑和BUG的程度。因?yàn)樗羌冎饔^的，就帶有一定的不確定因素。個(gè)體差異也決定了每個(gè)用戶的真實(shí)體驗(yàn)是無(wú)法通過(guò)其他途徑來(lái)完全模擬或再現(xiàn)的。
User Experience, English is called the User Experience, abbreviation for UE or UX. A kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. Their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. They can endure problems, doubt, and the extent of the BUG. Because it's pure subjective, he has some uncertain factors. Individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.
雖然是一種主觀感受，但是對(duì)于一個(gè)界定明確的用戶群體來(lái)講，其感受會(huì)有諸多相似之處，因此，用戶體驗(yàn)的共性能夠?yàn)樵O(shè)計(jì)者所把握，可以通過(guò)良好設(shè)計(jì)實(shí)驗(yàn)來(lái)認(rèn)識(shí)到，針對(duì)這種主觀感受的優(yōu)化則被稱為UEO。UE充斥在社會(huì)的各行各業(yè)，走在前面的如世界企業(yè)500強(qiáng)，他們很早之前就開始研究這些，這幾年開始，中國(guó)的一部分企業(yè)開始受到跨國(guó)公司的啟蒙，嘗試做一些客戶體驗(yàn)的活動(dòng)，吸引客戶去做新產(chǎn)品的體驗(yàn)，進(jìn)而達(dá)到多銷的目的。
Although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called UEO. UE in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of China enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.
IT行業(yè)一直都是處于最顯眼的位置，是新、奇、特的代表行業(yè)，對(duì)網(wǎng)絡(luò)而言，新技術(shù)的不斷開發(fā)使得互聯(lián)網(wǎng)的發(fā)展如“凌波微步”一般快速向前，幾年就是一個(gè)時(shí)代的說(shuō)法尤其適用于互聯(lián)網(wǎng)產(chǎn)業(yè)。web2.0時(shí)代，寬帶網(wǎng)絡(luò)時(shí)代，使得互聯(lián)網(wǎng)是這般多姿多彩，人們足不出戶即可享受精彩。而對(duì)散布在互聯(lián)網(wǎng)中的數(shù)以億計(jì)的網(wǎng)站制作而言，這既是好事，又是壞事，好的是新技術(shù)使產(chǎn)品得以全方位展示，壞的是所有產(chǎn)品都可以全方位展示，如何讓客戶看到自己的產(chǎn)品成為一個(gè)重要的問(wèn)題。
The IT industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the Internet as "ling2 Po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the Internet industry. Web2.0 era, broadband network times, make the Internet is so colorful, people never leave home to enjoy wonderful. And to spread on the Internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.
一、網(wǎng)站用戶體驗(yàn)不用友好的困素：
Web user experience not friendly trapped element:
用一些圖片及Flash，可以增加網(wǎng)站的生動(dòng)性，增加視覺(jué)沖擊力。但無(wú)限制的使用Flash及圖片，會(huì)造成頁(yè)面文件超大，占用瀏覽者的CPU資源，并且不利于頁(yè)面更新及搜索引擎對(duì)網(wǎng)站的抓取。企贏營(yíng)銷在服務(wù)企業(yè)客戶時(shí)也會(huì)遇到純Flash的整站首頁(yè)網(wǎng)站，建議網(wǎng)站建設(shè)過(guò)程中要考慮視覺(jué)效果的同時(shí)，把優(yōu)化的因素重視起來(lái)。
With some pictures and Flash, can increase the vitality of the web site, increase vision wallop. But unlimited use Flash and pictures, can cause page large files, take up the visitor's CPU resources, and to go against the page updated and search engine to web site to grab. Enterprise marketing in the service enterprise customer win when also can meet the ZhengZhan pure Flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.
1、網(wǎng)站頁(yè)面過(guò)長(zhǎng)
Web page too long
你認(rèn)為有多少瀏覽者有興趣看你網(wǎng)頁(yè)中最下面的內(nèi)容，不要拿自己來(lái)作比喻，因?yàn)?9%以上的人才剛學(xué)會(huì)上網(wǎng)。
Do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the Internet.
在王建碩的一篇文章中提到：“1995年Jakob Neilson做的互聯(lián)網(wǎng)用戶調(diào)查，美國(guó)的用戶在1994年的時(shí)候，只有10%的用戶會(huì)拖動(dòng)瀏覽器右邊的滾動(dòng)條，而絕大多數(shù)，90%的用戶，打開一個(gè)網(wǎng)站，只看瀏覽第一屏看到的內(nèi)容，就以為看到了全部，而不會(huì)向下滾動(dòng)。”
In WangJianShuo in an article mentioned: "1995 Jakob Neilson do Internet user surveys, America's users in 1994, only 10% of the users will drag the browser on the right of the scroll bars, and the vast majority, 90% of the users, to open a website, only to see the first screen see content browsing, think that he saw the whole, and won't scroll down."
現(xiàn)在中國(guó)也有這樣的人，而且為數(shù)不少。在一個(gè)網(wǎng)站的首頁(yè)，能看到第三屏內(nèi)容的人只有10%以下，一個(gè)過(guò)長(zhǎng)的網(wǎng)站很容易引起瀏覽者的視覺(jué)疲勞，更何況大部分瀏覽者很有可能已經(jīng)被前兩屏的內(nèi)容吸引到別的頁(yè)面去了。
Now China is also such, and a few. In a the website homepage, can see only the third screen content below 10%, a long web site is easy to cause the visitor's visual fatigue, and what's more, most of the visitors are likely to have been the first two screen content attracted to other pages.
2、不友好的導(dǎo)航
Don't friendly navigation
不友好的導(dǎo)航是最影響用戶操作的，不能讓用記很方便的找到自己想到的內(nèi)容。用戶來(lái)到一個(gè)頁(yè)面不知如何返回上一頁(yè)，不知道當(dāng)前頁(yè)面是在哪個(gè)欄目下的，這樣的網(wǎng)站很可能用戶來(lái)了一次就不會(huì)再來(lái)了。
Don't friendly navigation is the influence of user operations, don't let the use of very convenient to find their own record of content. The user to a page doesn't know how to return to previous page, don't know the current page is what column in the, this website is likely to users to a will not to come again.
3、過(guò)期的信息
Old information
很久不更新的信息，很容易讓瀏覽者感到反感，而且在心中也會(huì)對(duì)你這個(gè)網(wǎng)站的品牌形象大打折扣。
For a long time not updated information, it is easy to let your visitors feel disgusted, and in the heart of this website will be your brand image to sell at a discount greatly.
4、死連接或連接錯(cuò)誤
Die connection or a connection error
這個(gè)就不說(shuō)了，這是最基本的錯(cuò)誤，但是好些還有這樣的錯(cuò)誤，包括新浪這種大網(wǎng)站。
This is not to say, this is the most basic errors, but many still have such mistakes, including sina this large web sites.
5、孤立的頁(yè)面
Isolated page
用戶不知用什么方法返回首頁(yè)，這種情況往往是出現(xiàn)在信息提示頁(yè)或內(nèi)容調(diào)查的結(jié)果頁(yè)上。
Users do not know with what method to return to the home page, this kind of situation is often appear in the information clew page or content of the investigation result page.
6、缺少互動(dòng)的內(nèi)容
The content of the lack of interaction
缺少互動(dòng)的內(nèi)容，缺少網(wǎng)友的參與，不能讓網(wǎng)友表達(dá)情感和思想，注定這個(gè)網(wǎng)站只是個(gè)死網(wǎng)站。
The content of the lack of interaction, the lack of a net friend participation, can't let netizen express feelings and ideas, destined to this web site is just a dead website.
7、惡意插件，惡意彈出窗口
Malicious plug-ins, malicious pop-up Windows
二、如何進(jìn)行用戶體驗(yàn)優(yōu)化
How to optimize the user experience
上面列舉了一部份常見(jiàn)的對(duì)用戶不友好的方式，下面我們來(lái)看看如何進(jìn)行網(wǎng)站用戶體驗(yàn)優(yōu)化。
Listed above some of the common user not friendly way, we come to see how the web site user experience optimization.
（一）、根據(jù)用戶的登錄網(wǎng)站的第一感受，對(duì)網(wǎng)站進(jìn)行優(yōu)化
According to the user's web site on the first feeling, perform site optimization
1、 域名是否簡(jiǎn)潔易記。
Domain name is concise and to remember.
2、 網(wǎng)頁(yè)打開速度：影響網(wǎng)頁(yè)打開的速度有很多方面的原因，要全力避免自我可控的情況造成網(wǎng)頁(yè)打開速度過(guò)慢。比如保證服務(wù)器的穩(wěn)定、頁(yè)面圖片的大小和數(shù)量不要太大太多，可用背景色的盡量避免使用圖片、減少flash的數(shù)量、網(wǎng)頁(yè)代碼盡量用簡(jiǎn)潔語(yǔ)句，清理注釋和無(wú)用的換行空格等。
Web page open speed: influence the speed of the open web page have a lot of reasons, and will do everything to avoid the controllable by self web page open speed too slow. Like a guarantee the stability of the server, page picture size and quantity does not want too big too much, can use the background color of trying to avoid using pictures, reduce the number of flash, as far as possible with concise statement web page code, clean up the comments and useless line feed Spaces, etc.
3、 頁(yè)面寬度：目前用戶顯示器從17寸到22寸以上的不等，寬度的設(shè)計(jì)需要根據(jù)目前主流的顯示器尺寸制定。設(shè)計(jì)過(guò)窄用戶會(huì)感覺(jué)頁(yè)面空擋，設(shè)計(jì)過(guò)寬用戶會(huì)瀏覽不全網(wǎng)頁(yè)內(nèi)容。
Page width: at present the user from 17 inch display to 22 inches above differ, width design need according to the current mainstream formulated screen size. Design of a narrow users will feel page neutral, design is too wide users will review is not all web content.
4、 網(wǎng)站的整體設(shè)計(jì)風(fēng)格：當(dāng)頁(yè)面打開后，能給用戶最直觀的印象的是網(wǎng)站的色彩，在網(wǎng)站的色彩上，保持與企業(yè)品牌形象的統(tǒng)一；在色彩的使用上無(wú)特殊需求不要超過(guò)三種顏色，如有三種顏色要盡量不將紅、黃、藍(lán)三色進(jìn)行搭配；另一方面設(shè)計(jì)風(fēng)格上要符合用戶的瀏覽習(xí)慣，如導(dǎo)航部分位置和展示樣式的設(shè)計(jì)，注冊(cè)登錄框位置和樣式的設(shè)計(jì)，頁(yè)腳內(nèi)容的設(shè)計(jì)等，需要按照大多數(shù)用戶一貫的瀏覽習(xí)慣來(lái)設(shè)計(jì)。
The website whole design style: when the page is opened, can give users the most intuitive impression is site colour, in website on colour, keep and enterprise brand image, the unification of the In the use of colors no special needs not more than three kinds of color, if have 3 kinds of color to try not to red, yellow, and blue undertake collocation; On the other hand design style to fit the user browsing habits, such as navigation part of the design of the position and display style, registered login box position and the style of design, footer, the design of the content and so on, needs according to most users always browsing habits to design.
5、 網(wǎng)站品牌的標(biāo)注：網(wǎng)站需要在用戶打開頁(yè)面的第一時(shí)間讓用戶了解 “我是誰(shuí)”，以保證提醒用戶是否進(jìn)入了用戶需要的正確的網(wǎng)站。一般的做法就是在網(wǎng)站的合適位置添加網(wǎng)站logo，和在瀏覽器標(biāo)題欄添加logo。
Website brand mark: web site in the user to open the page to the first time let users understand who we are, and to ensure that remind if users into the user need correct web site. Common practice is in the proper place to add web site logo, and in the browser title bar add logo.
6、 網(wǎng)站導(dǎo)航欄目的架構(gòu)：當(dāng)用戶知道“我是誰(shuí)”之后，用戶的需求是要了解“我能幫你做什么”，那么制作一個(gè)清晰的網(wǎng)站導(dǎo)航和功能鮮明的欄目架構(gòu)是一個(gè)回答這個(gè)問(wèn)題的好方式。
The structure of the site navigation column: when the user know who we are after, the demand of user is to understand "what can I do for you," then making a clear navigation and function section of the distinctive architecture is one of the best way to answer this question.
7、 廣告位優(yōu)化：廣告位的設(shè)計(jì)一方面要避免與網(wǎng)站主要內(nèi)容和功能沖突，影響用戶對(duì)網(wǎng)站的正常使用，如目前幾個(gè)大型網(wǎng)站中覆蓋大半屏的層廣告，直接擋住了用戶要選擇的鏈接和內(nèi)容，不得不等廣告自動(dòng)消失后才能正常使用。另一方面不宜設(shè)置過(guò)多的廣告位，商業(yè)廣告過(guò)于濃厚會(huì)使用戶對(duì)網(wǎng)站產(chǎn)生煩感。
Advertising a optimization: advertising a design on the one hand to avoid and website main content and function conflict, the influence of the site's users normal use, such as at present a few large sites covered in the half of advertising, blocking the user to choose directly links and content, have to wait for the advertising disappear automatically to normal use. On the other hand is unfavorable setting too much advertising a, commercial advertisement is too thick to web site users will have vexed feeling.
（二）、用戶使用網(wǎng)站的感受(User use the site of feeling)
當(dāng)用戶已經(jīng)了解“我是誰(shuí)”“我能幫你做什么”之后，那么用戶下一步就是開始使用網(wǎng)站的功能。接下來(lái)就是關(guān)于用戶使用網(wǎng)站感受的優(yōu)化。
When the user has understand "who am I" "what can I do for you" after, so the user the next step is to start using the functionality of the site. The next step is to use the web site about the user experience of optimization.
1、 注冊(cè)流程優(yōu)化：給用戶展示注冊(cè)流程，讓用戶在注冊(cè)前即可了解注冊(cè)過(guò)程會(huì)很簡(jiǎn)潔；簡(jiǎn)化注冊(cè)內(nèi)容，與登錄不相關(guān)的內(nèi)容可在注冊(cè)成功后由用戶選擇是否“完善個(gè)人資料”；注冊(cè)或完善資料的內(nèi)容盡量保證讓用戶多選擇，少填寫的原則；提交后需要有清晰的提示，是否注冊(cè)成功，注冊(cè)成功后可以做哪些事情，如果注冊(cè)未成功，是什么原因、在重新填寫注冊(cè)信息時(shí)盡量避免不必要的內(nèi)容的重復(fù)填寫等。
Registration process optimization: to show the user registration process, let users can understand before register registration process will be very concise; Simplified registration content, and not related to the content can login in registration successful by the user choose whether to "improve personal material"; The registration or perfect the content of the material as far as possible let users that many to choose from, the principle of less fill in; After a clear need to submit the tip, whether registered success, registration successful can do what thing, if the registration without success, what is the reason, in to fill out the registration information to avoid unnecessary repeat fill in the content.
2、 鏈接的優(yōu)化：頁(yè)面內(nèi)容中的鏈接，需要清晰的讓用戶看到，如新浪給鏈接文字使用藍(lán)色下劃線，用戶可清晰了解哪些內(nèi)容是可以點(diǎn)擊進(jìn)入另一個(gè)頁(yè)面的；另外鏈接的樣式選擇上，一般文字性、內(nèi)容性的鏈接可選擇文字鏈接，功能性的鏈接可選擇按鈕鏈接，活動(dòng)、廣告、宣傳內(nèi)容的可選擇圖片鏈接。第三就是要明確標(biāo)注用戶的已讀鏈接，使用戶可以不必要產(chǎn)生重復(fù)的點(diǎn)擊。
The optimization of the link: the page content links, need to clear let users see, such as sina to link underline text use blue, the user can clearly understand what content is can click on to another page; Another link style selection, the general characters of content, links to choose text links, functional link can select button links, activities, advertising, promotional content can choose images. The third is to clear the read link has marked the user, the user can produce repeated click unnecessary.
3、 當(dāng)前位置優(yōu)化：一般情況下，在頁(yè)面中部主要內(nèi)容位置的頭上設(shè)置一個(gè)清晰的路徑鏈接，可以是用戶更加清楚這是在哪個(gè)位置；另一方面當(dāng)前位置的優(yōu)化還需要優(yōu)化域名目錄，一級(jí)域名下的各級(jí)目錄需要命名簡(jiǎn)介、規(guī)范、便于識(shí)別該目錄的主要內(nèi)容。
The current position optimization: usually, in the central position of the main contents page head set a clear path links, can be more clear this is the user which position; On the other hand the current position of the optimization also need to optimize domain name directory, level 1 domain name at all levels of the directory name introduction, norms, and need to identify the main content of the directory.
4、 層次優(yōu)化：讓用戶從進(jìn)入首頁(yè)到進(jìn)入用戶的目標(biāo)頁(yè)面不要超過(guò)3層，層次越深流失的用戶會(huì)越多。
Level optimization: let users from home page to enter into users' goals page not more than 3 layer, the deeper levels of the loss of the more users.
5、 各類提示優(yōu)化：一方面，如有可能會(huì)讓用戶引起歧義或者不理解的位置中，添加各種樣式的提示信息，如鏈接或圖片的alt提示，彈出的層提示，或者直接在焦點(diǎn)位置一旁添加提示內(nèi)容，讓用戶可以在使用過(guò)程中可以明確的了解網(wǎng)站內(nèi)容和功能。另外很多人在做搜索引擎優(yōu)化過(guò)程中，把大量的圖片、文字鏈接、熱點(diǎn)控件中加入了大量的alt信息，這就需要挑選出那些沒(méi)有必要的信息進(jìn)行精簡(jiǎn)或者刪除，避免造成用戶的茫然，這個(gè)優(yōu)化也直接關(guān)系到網(wǎng)站打開速度。
All kinds of tip optimization: on the one hand, such as may allow the user to ambiguous or don't understand of position, add all sorts of styles to the message, like links or pictures Alt tip, the layer of the pop-up cues, or direct in focus position add prompt content aside, let users can in use process can clearly understand the content and function. In addition a lot of people doing search engine optimization process, put a lot of pictures, text links, hot control joined many Alt information, this needs singling out those who didn't have the necessary information to streamline or deleted, avoid to cause the user of vacant, the optimization is directly related to the website open speed.
6、 鏈接跳轉(zhuǎn)窗口優(yōu)化：目前打開鏈接后，新頁(yè)面的展現(xiàn)方式有兩種，一種是當(dāng)前頁(yè)面跳轉(zhuǎn)，另一種是彈出新窗口展開新頁(yè)面。在跳轉(zhuǎn)方式的選擇上需要進(jìn)行沉重考慮，一般優(yōu)化方式為打開內(nèi)容列表頁(yè)面或流程頁(yè)面使用當(dāng)前頁(yè)面跳轉(zhuǎn)，打開內(nèi)容頁(yè)面使用彈出頁(yè)面跳轉(zhuǎn)。
Links to jump window optimization: the currently opened after the link, the new page show means has two kinds, one kind is the current page jump, and the other is the pop-up Windows start new page. Jump in the choice of the ways of need to conduct heavy consideration, general optimization methods for open the content page or process list pages using the current page jump, open the content page use popup page jump.
7、 功能性欄目和內(nèi)容性欄目的優(yōu)化：兩種欄目需要讓用戶更加容易的區(qū)分開，哪些板塊內(nèi)中的各個(gè)欄目是做什么的，避免內(nèi)容功能混雜在一起。在位置的選擇上需要根據(jù)網(wǎng)站的主要提供的產(chǎn)品或服務(wù)來(lái)決定主次。
Functional section and the content column optimization: two columns need to let users more easy to separate, each of the column in which plate does, avoid content function mixed together. In the position on the choice of the main according to the website to provide products or services to decide the primary and secondary.
8、 功能頁(yè)面優(yōu)化：在各類設(shè)置、收藏、訂閱以及其他專業(yè)功能頁(yè)面中，因功能不同可能頁(yè)面會(huì)有一定差異，但一定要將功能流程、頁(yè)面設(shè)計(jì)的相似，可以是用戶不同功能是更加容易上手，避免了每一個(gè)功能都要重新學(xué)習(xí)。
Function pages optimization: in all kinds of Settings, collection, subscription and other professional function pages, in different function may have different page will, but must will function flow, page design is similar, can be user different function is more easy to use, to avoid the every function to have to learn.
9、 設(shè)置網(wǎng)站地圖：設(shè)置網(wǎng)站地圖，讓用戶更加清晰了解網(wǎng)站的整體結(jié)構(gòu)，可以更加方便的找到自己想要的內(nèi)容，另外設(shè)置網(wǎng)站地圖對(duì)搜索引擎優(yōu)化也是一個(gè)非常好的方法。
Set the site map: set the site map, let users more clearly understand the structure of the website, can be more convenient find what they want to content, and set up the site map to search engine optimization is also a very good method.
10、 設(shè)置站內(nèi)搜索：無(wú)論是何種網(wǎng)站，建立一個(gè)站內(nèi)搜索功能都是很有必要的，他可以節(jié)省用戶大量的查找時(shí)間。當(dāng)然站內(nèi)搜索可以是關(guān)鍵字搜索或者是分類搜索等各種樣式，用戶都是會(huì)非常樂(lè)意的去使用。
Set in the station search: whatever the website, establish a stand inside the search function are very be necessary, he can save a lot of time users search. Of course in the station search can be a keyword search or classification of search pattern, users are both would be more than happy to to use.
（三）、網(wǎng)站內(nèi)容的優(yōu)化(Optimization of the site's content)
1、 字體字樣優(yōu)化：網(wǎng)站整體的字體字樣需要建立一個(gè)規(guī)范，鏈接文字、宣傳文字、重點(diǎn)推薦、標(biāo)題文字等等各類文字，都需要建立一個(gè)統(tǒng)一的標(biāo)準(zhǔn)。
Font on optimization: of your overall site font "needed to establish a standard, link text, publicity text, key recommendation, the headline and so on all kinds of words, all need to establish a uniform standard.
2、 圖片優(yōu)化：首先是整站圖片各種技術(shù)屬性需要有一個(gè)標(biāo)準(zhǔn)，如圖片品質(zhì)、相同尺寸圖片的大小、格式等。第二點(diǎn)是在展示圖片時(shí)是否添加表框、在圖片文字應(yīng)該添加到什么位置，圖片下alt是否添加內(nèi)容等也需要一個(gè)標(biāo)準(zhǔn)。第三是鏈接圖片應(yīng)該如何展示能讓用戶了解此圖片下有鏈接也要建立標(biāo)準(zhǔn)。
Image optimization: first is the ZhengZhan pictures all sorts of technology attribute need to have a standard, such as picture quality, the same size picture size, format, etc. The second point is on the show pictures whether to add table box, in the photo character should be added to what position, under the picture content, whether to add Alt also need a standard. The third is a link images should be how to display can let users understand the pictures down with links to set up the standard.
3、 菜單、列表優(yōu)化：菜單既是各個(gè)欄目的導(dǎo)航，首先需要將各欄目命名規(guī)范化，各個(gè)欄目命名字?jǐn)?shù)盡量保持統(tǒng)一，并用最能使用戶理解的自語(yǔ)。列表的優(yōu)化也需要建立一個(gè)規(guī)范，如列表鏈接文字的字?jǐn)?shù)限制，是否添加更新時(shí)間、鏈接頭部標(biāo)示圖片統(tǒng)一等。
The menu, list optimization: each column navigation menu is, we first need to will each column named standardization, each column named characters try to maintain unity, in the most users to understand to himself. The optimization of the list also need to build a standard, such as the list of links text characters limit, whether to add update time and link head labeled the reunification of pictures.
4、 欄目?jī)?yōu)化：同樣，頁(yè)面中各個(gè)欄目中標(biāo)題欄的圖片、邊框、框架大小及文字也要有統(tǒng)一的風(fēng)格。
Column optimization: also, page each column of the title bar pictures, frame, frame size and words also want to have unified style.
5、 內(nèi)容頁(yè)面優(yōu)化：內(nèi)容頁(yè)面中通常在建立統(tǒng)一的標(biāo)題、文字、鏈接等規(guī)范之外，還需要有有翻頁(yè)規(guī)范，頁(yè)面內(nèi)容不易過(guò)長(zhǎng)。當(dāng)長(zhǎng)度或者字?jǐn)?shù)到達(dá)一定量后需要建立翻頁(yè)。另外建立相關(guān)內(nèi)容越多引導(dǎo)機(jī)制，讓用戶不必重新切換頁(yè)面即可繼續(xù)瀏覽使用相關(guān)內(nèi)容和功能。
The content page optimization: the content page usually in establishing a uniform title, text, such as links to regulate besides, still need to have a flip standard, the page content not easy too long. When the length or words to a certain amount to establish content. The more relevant content set up another leading mechanism, let the user does not need to switch can continue to use the page browse the content and function.
（四）、其他優(yōu)化(Other optimization)
1、 頁(yè)腳內(nèi)容優(yōu)化：頁(yè)腳內(nèi)容一般包括備案信息、許可信息、網(wǎng)站介紹、聯(lián)系方式、法律聲明、幫助等，著一些列內(nèi)容雖然位置并不顯著，但是對(duì)于保證用戶對(duì)網(wǎng)站的信任感上，是十分有必要的。
Footer content optimizing: the footer content general record information, including information web site license, the contact method, legal statement, help, although some column content position is not significant, but to ensure that users of the site's trust, is essential.
2、 常見(jiàn)問(wèn)題解答（FAQ）：?jiǎn)栴}、建議、意見(jiàn)，可第一時(shí)間了解用戶的各種問(wèn)題、需求、建議和意見(jiàn)，對(duì)于用戶體驗(yàn)的優(yōu)化是一個(gè)必不可好的欄目。
FAQ (FAQ) : the problem, suggestion, comment, but the first time users understand the various problems, needs, advice and opinion, for the optimization of the user experience is a must not good columns.
3、 友情鏈接：友情鏈接欄目在頁(yè)面中不要展示過(guò)多鏈接，盡量選擇文字鏈接；在友情網(wǎng)站的選擇上也要注意選擇知名度高、內(nèi)容相同、相似或可共享用戶的網(wǎng)站。
Link: links page don't display in the column of too many links, try to choose text links; In the choice of friendship website also want to pay attention to choose high reputation, same content, similar or can be Shared user's web site.
4、 會(huì)員功能優(yōu)化：需要建立一套與非會(huì)員有區(qū)別的服務(wù)模式。
Member function optimization: need to establish a set of hardware, and there is a difference between service mode.
5、 數(shù)據(jù)統(tǒng)計(jì)：一定要使用或者設(shè)計(jì)一套完善網(wǎng)站數(shù)據(jù)統(tǒng)計(jì)系統(tǒng)，以便通過(guò)數(shù)據(jù)不斷對(duì)網(wǎng)站各個(gè)方面進(jìn)行分析和優(yōu)化。
Statistics: be sure to use or design a perfect site statistics system, so that through the data continuously all aspects of the website analysis and optimization.
多則濫，一些站長(zhǎng)為了賺廣告聯(lián)盟的錢，采用黑帽技術(shù)，無(wú)休止的建站，建立站群，很多網(wǎng)站做的真是糟糕之極，但某些關(guān)鍵詞排名卻穩(wěn)居榜首，有著相當(dāng)好的排名，一旦打開網(wǎng)頁(yè)，便是滿目蒼夷，廣告滿天飛還算好的，很多站則是廣告之中插入內(nèi)容文字，真?zhèn)€是一個(gè)廣告的海洋。應(yīng)該感謝這些網(wǎng)站，讓網(wǎng)民對(duì)廣告的判斷能力連升幾級(jí)，如今一般形式的廣告，網(wǎng)民基本都能判斷，而一旦判斷出是廣告，大多時(shí)候都是恨之入骨，旋即關(guān)閉網(wǎng)頁(yè)。當(dāng)然，搜索引擎也不會(huì)等閑，一再提高過(guò)濾技術(shù)，提高判斷能力，現(xiàn)在已經(jīng)是依據(jù)內(nèi)容來(lái)判斷PR的形式，搜索疫情鼓勵(lì)白帽，堅(jiān)決打擊黑帽，更有了沙盒，幾個(gè)月的時(shí)間來(lái)考察一個(gè)網(wǎng)站，還會(huì)定期出新政策，這些做法都極大杜絕了垃圾站的進(jìn)一步滋生。
Many are overcharging, some webmaster to make advertisement union money, the black hat technology, the endless site, establish standing group, a lot of the website is very bad, but some keywords ranking top but comfortably, has a good ranking, once the open the site, is a colorless yi, advertising all over the place is good, many stand is advertising insert content of text, the whole is a sea of advertising. Thanks to these sites, let users of judging ability of advertising even rise a few class, now general form of advertising, the netizen basic can judge, and the judge is advertising out once, most of the time are hated, immediately shut down web pages. Of course, the search engines will not neglect, rises again and again to filter technology, improve the judgement ability, has now is based on content to judge the form of PR, search epidemic encourage white hat, firmly attack black hat, more sand box, a few months time to examine a web site, will regularly new policy, these practices are great to eliminate the dumpster further growth.
隨之而來(lái)的，通過(guò)白帽技術(shù)優(yōu)化網(wǎng)站的站長(zhǎng)們開始綜合考慮提高網(wǎng)站排名的方法和影響排名的因素，這個(gè)時(shí)候，有人提出了用戶體驗(yàn)度的觀點(diǎn)，那就是，只有客戶不反感你的網(wǎng)站才會(huì)做進(jìn)一步停留，進(jìn)而去看網(wǎng)站的其他內(nèi)容，而能做到令用戶駐足的基本幾點(diǎn)是：網(wǎng)站速度、內(nèi)容、網(wǎng)站結(jié)構(gòu)、頁(yè)面親和度、互動(dòng)等。這個(gè)觀點(diǎn)得到了大部分站長(zhǎng)的認(rèn)同，它提供一種搜索引擎認(rèn)可的做法，而且能提高網(wǎng)站的PR，保持網(wǎng)站排名的穩(wěn)定，只是優(yōu)化的時(shí)間要長(zhǎng)一些。
Subsequent, through the white hat technology to optimize your webmaster are starting to improve the comprehensive consideration of the website ranking method and the influence factors of the rankings, this time, there was some user experience degrees point of view, that is, only customers don't dislike your site will make further stay, and then go to see the other website content, and can do it to stop some of the basic user is: web site speed, content, website structure, page accessible, interaction, etc. This view has been head of the most recognized, and it provides a search engine approved practices, and can improve your PR, maintain the stability of the website ranking, the optimization of the time just to some length.
通過(guò)以上對(duì)SEO發(fā)展歷程的敘述，大家可以看到，SEO的核心觀念是一直在發(fā)展的，開始階段是因?yàn)榧夹g(shù)的不同而導(dǎo)致人們對(duì)SEO的誤解，致使那種不尊重用戶的網(wǎng)站大量出現(xiàn)?，F(xiàn)在隨著人們對(duì)SEO的深入了解，用戶為中心的網(wǎng)站模式為人們所接受，在此技術(shù)的指引下，SEO會(huì)越發(fā)重視用戶體驗(yàn)，相信不出幾年，SEO將會(huì)發(fā)展成為一種以“用戶體驗(yàn)”為中心的優(yōu)化技術(shù)，屆時(shí)，那些提前開始注意用戶體驗(yàn)的站長(zhǎng)們將會(huì)得到非常好的回報(bào)。
Through the above the development process of SEO narrative, as you can see, the core idea is always SEO in development, because the technology at the start of the resulting from people to the misunderstanding of the SEO, cause that don't respect the users' web site appear in large Numbers. Now, with the deep understanding of the people to the SEO, the user as the center website model to be accepted by people, in this technology, under the guidance of SEO will became interested user experience, believe that within a few years, SEO will become a "user experience" as the center of the optimization technology, at the appointed time, those who start to notice in advance of people will be the user experience will be very good returns.
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