B2B行業(yè)網(wǎng)站設計注意要點

業(yè)內(nèi)有句行話，要做實事，就做行業(yè)站。行業(yè)站一般來說，其流量比較難做，大部分多使用SEO在做流量，但是只要是真實的IP，每一個IP都會參生比較大的價值，有一個數(shù)據(jù)可以說 明問題，娛樂站10個IP才能相當于行業(yè)站的1IP。其實目前國內(nèi)絕大多數(shù)的B2B行業(yè)站，日IP都在2000左右，流量雖低，但這樣的行業(yè)站基本都在贏利，倘若是2000IP的娛樂站，其價值幾乎沒有，更談不上贏利了。
The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.
那么如何去運做一個成功的行業(yè)站呢？我們應該注意以下幾點：
So how to luck be a successful industry stand? We should pay attention to the following:
（1）找準一個好的行業(yè)。如何挑選呢？應該遵循以下幾個原則：1）本行業(yè)內(nèi)企業(yè)廣告多2）行業(yè)內(nèi)相關網(wǎng)站不多，即使多，但是目前前三甲格局仍然沒有形成
Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern
（2）域名。如果你手上有一個好的域名，那么恭喜你，你已經(jīng)成功了一半，可以說明的是，這個域名就是你的核心競爭力。我有個朋友意欲進入糖酒行業(yè)， 想以此在網(wǎng)絡界有所作為，所以不惜花費巨資購買了拼音域名： 糖酒，朗朗上口，又好記憶，推廣起來很簡單，所以不到半年內(nèi)，已經(jīng)做到糖酒行業(yè)的第三名了。類外大家還要注意的是，你選擇的域名受眾人群的文化程度，還以 酒業(yè)為例，如果你做葡萄酒相關的進出口業(yè)務的話，單詞米應該比拼音米要來的話，比方說 就比 要好，你想想啊，老外更熟悉的是什么啊，是單詞,假如做內(nèi)貿(mào)的話我就認為后者比較適合。
Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.
（3）網(wǎng)站設計風格/創(chuàng)意. 風格(style)是抽象的UEO。是指站點的整體形象給瀏覽者的綜合感受。整體形象包括站點的版面布局，色彩，字體，瀏覽方式等…。如：我們覺得迪斯尼是生動 活潑的而IBM則是專業(yè)嚴肅的。每一個網(wǎng)站都會給人們留下的不同感受。這里我們需要做到的是根據(jù)網(wǎng)站的定位做出網(wǎng)站特有的風格。除此我們還需要在風格同一 上需要把握一下，其實這個風格的統(tǒng)一和傳統(tǒng)的印刷出版物沒什么區(qū)別。你網(wǎng)頁上所有的圖像、文字，包括像背景顏色、區(qū)分線、字體、標題、注腳什么的，都要統(tǒng) 一風格，貫穿全站。這樣子用戶看起來舒服、順暢，會對你的網(wǎng)站留下一個“很專業(yè)”的印象。而企業(yè)網(wǎng)站設計師往往就缺乏這一點，沒有全局意思。
Website style/creative. Style (style) is abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. And enterprise web designers often lack of this, no global meaning.
（4）網(wǎng)站LOGO. Logo顧名思義就是站點的標志圖案，logo最重要的就是用圖形化的方式傳遞網(wǎng)站的定位和經(jīng)營理念、同時便于人們識別。網(wǎng)站logo的設計過程中一般有 以下三種思路：1.直接以網(wǎng)站網(wǎng)址作為logo。2.根據(jù)網(wǎng)站提供的產(chǎn)品/服務特點展開logo設計。3.以傳遞網(wǎng)站運營商的經(jīng)營理念為特色。
Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.
（5）視覺流程。人們在閱讀某種信息時，視覺總有一種自然的流動習慣，先看什么，后看什么，再看什么。在心理學的研究表明，一般的瀏覽習慣是從上到 下、從左到右，在一個平面上，上松下穩(wěn)而壓抑。同樣，平面的左松右穩(wěn)。所以平面的視覺影響力上方強于下方，左側(cè)強于右側(cè)。這樣平面的上部和中上部被稱為 “好視域”，也就是最優(yōu)選的地方。在網(wǎng)頁設計中一些突出或推薦的信息通常都放在這個位置。當然這種視覺流程只是一種感覺并非一種固定的公式，只要符合人 們的心理順序和邏輯順序，就可以更為靈活地運用，在網(wǎng)頁設計中，靈活而合理地運用直接影響到傳達信息的準確與有效性。
Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from top to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the "best horizon", also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.
（6）網(wǎng)站配色。1.用一種色彩。這里是指先選定一種色彩，然后調(diào)整透明度或者飽和度，(說得通俗些就是將色彩變淡或則加深)，產(chǎn)生新的色彩，用于網(wǎng)頁。這樣的頁面看起來色彩統(tǒng)一，有層次感。
Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, (say some is popular color becomes weak or deepen), create new colors, used in web pages. This page looks colour united, have administrative levels feeling.
2.用兩種色彩。先選定一種色彩，然后選擇它的對比色(在Photoshop里按ctrl+shift+I)再進行微小的調(diào)整。整個頁面色彩豐富但不花稍。
With two kinds of colour. First selected a colour, and then select it contrast color (in Photoshop in press CTRL + shift + I) to a tiny adjustment. The entire page color is rich but not take a little.
3.用一個色系。簡單的說就是用一個感覺的色彩，例如淡藍，淡黃，淡綠；或者土黃，土灰，土藍。也就是在同一色系里面采用不同的顏色使網(wǎng)頁增加色彩，而又不花，色調(diào)統(tǒng)一。這種配色方法在網(wǎng)站設計種最為常用。
With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.
4.灰色在網(wǎng)頁設計中又稱為“萬能色”，其特點是可以和任何顏色搭配，在使用時把握量避免網(wǎng)頁變灰。在網(wǎng)頁配色中，盡量控制在三種色彩以內(nèi)，以避免網(wǎng)頁花、亂、沒有主色的顯現(xiàn)。背景和前文的對比盡量要大，(絕對不要用花紋繁復的圖案作背景)，以便突出主要文字內(nèi)容、也使用戶在瀏覽信息的時候不會覺得累。
Gray in web design, also known as "universal color", its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible, (never use decorative pattern for the design of heavy and complicated background) to highlight the main text content, also in the user sees the information time won't feel tired.
其實，做一個成功的行業(yè)網(wǎng)站遠不止這些，以上也只是本人淺見。類外我們還應該注意的是不要出現(xiàn)空鏈接、死鏈接；圖片要注解；網(wǎng)站導航要清晰。
In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear.
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