SEO與UEO有效結合,網站優(yōu)化的境界

對于任何一個站點，ueo分為兩個層面，一個是ue設計的的層面，ueo的工作是針對用戶體驗進行初始設計，以及逐漸完備優(yōu)化成型的網站流程和用戶體驗。ueo的過程更多的是通過對現(xiàn)有的網站做用戶層面的分析，研究用戶心理，做反向的用戶流程和網站商業(yè)利益上的均衡調整。ueo更多的是運營崗位職責上的工作。
For any a site, ueo is divided into two aspects, one is the level of design ue, ueo work is based on the user experience for the initial design, and gradually perfect molding website optimization process and the user experience. Ueo process more is through the existing site of user level, the paper studies the user psychology, do reverse user process and web site on the commercial interests balanced adjustment. Ueo more is operation on the responsibilities of the position.
但商業(yè)網站需要在商業(yè)利益與用戶體驗上做均衡，好的用戶提樣并不一定是照顧用戶的操作，一切以“用戶為中心”。這好比是歐美風格的網站與中式風格的網站或者韓式風格的網站設計的差異。歐美式風格的網站在其對應的歐美用戶，或者行業(yè)內的一些人來說，商業(yè)利益可能比較小，全部為用戶考慮，但有時候對國內用戶來說，這種考慮有的是考慮的太多，而這種考慮的開發(fā)和運營成本是國內的商業(yè)性公司不愿承擔的。
But commercial web sites need to be in business interests and user experience in equilibrium, the best user mention sample is not necessarily take care of user operation, all with "the user as the center". This is like the web site and euramerican style and Chinese style style website or Korean style website of the differences. The American style of the site in the corresponding Europe and the users, or some of the people in the industry, commercial interests may be small, all for the user consideration, but sometimes on domestic users, this consideration have considered too much, and this concern the development and operation of the cost is domestic commercial company does not want to assume.
需知，不管做到何種程度的優(yōu)化，用戶的跳出率是始終存在的，并且，所有的用戶最后都會跳出，不能單一的以跳出率還衡量ueo的效果，更重要的是用戶在ueo后的網站流程上，需要功能性操作的時間降低，內容性操作的時間延長。例如，修改內容的各功能操作控制的過程，添加的過程，注冊的過程等。而用戶對內容層面會流出更多的時間，或者是被ueo后的頁面所吸引，愿意付出更多的時間停留。
Need to know, no matter be to what extent optimization, and the user's jump out rate is always there, and all users finally can jump out, not a single to jump out to measure the effect of ueo ratio also, more important is the user in ueo web site process, need to reduce the time functional operation, content extend the time of operation. For example, modify the content of each function operation control process, add process, the process of registration, etc. And the user to content level stream more time, or ueo attracted the page, and are willing to pay more time to stay.
頁面內容、功能布局優(yōu)化
The page content, the function layout optimization
功能性操作的優(yōu)化遵循鼠標相對活動路徑最短，使各功能操作的按鈕組合合理的在鼠標的活動路徑最短的面積內。一般為鼠標指針左上方400*200的區(qū)域以及右下方面200*100的區(qū)域。由于人體手腕部的生理結構構造，并且絕大部分人使用右手，而兩個區(qū)域是右手最舒適和自然的動作區(qū)間，相應的也可以推算出向上的自然活動區(qū)間和向下的區(qū)間。因人手不同，鼠標不同，顯示器的大小不同，以及網站的布局不同，所以這個數值是相對的，運營人員和UE人員應該根據自身的情況做調整。
Functional operation optimization of the shortest path follow the mouse relative activities, so that all the functions of the operation in the mouse button combination of reasonable activities within the area of the shortest path. General for the mouse pointer upper left 400 * 200 regional and lower right aspects of 200 * 100 area. Because the physiological structure of the wrist, and most people using the right hand, and the two area right hand is the most comfortable and natural motion interval, the corresponding can also calculate upward natural activities interval and downward interval. His hands are different, the mouse is different, the size of the display is different, and the layout of the website is different, so this value is relative, operation personnel and UE personnel should be adjusted according to the circumstance of oneself.
頁面元素配色優(yōu)化
Page elements match colors optimization
頁面元素的色彩搭配，目前是比較重要的ueo內容，根據用戶人群的不同，以及用戶的使用時間的不同，做相應的調整。并且，可根據每天的時間變化，將頁面的色彩搭配進行按時間段劃分，例如早上的顏色較清淡，中午較明亮，夜晚的背景較暗等。又例如，如果一個網站的用戶群多是辦公室工作者，哪么這些人很多都可能是近視，眼睛長期看屏幕，所以給這些人的配色應參考色彩學和心理學，避免刺激色和刺眼色。（插一句，msoffice2007的潛藍色背景讓人眼很舒服，比目前大多數白色的背景好很多。）
Page elements of the colour collocation, it is more important ueo content, according to the different user, and user use the time difference, adjust accordingly. And according to the time of day changes, the page color match divided by time period, such as the color is light in the morning, at noon is bright, the background of the night is dark, etc. And if, for example, a web site users group is the office workers, which? These people may be a lot is myopic, eyes look at the screen for a long time, so give these people of match colors should be studied color reference and psychology, avoid stimulating color and sting glances. (interrupt, msoffice2007 dive the blue background let the human eye is very comfortable, most current white background than a lot better.)
頁面描述，引導性內容優(yōu)化
Page description, leading content optimizing
頁面從注冊到退出的所有操作過程都應針對性的進行描述性內容，說明性內容，引導內容的描述優(yōu)化，例如，注冊過程中的“用戶名”可以改為“起一個名字”；“密碼”改成“想一個密碼”；“退出”改為“離開”；雖然是簡單的改變，但是是仔細研究用戶心理及操作過程的，因為，任何一個人在注冊的時候，對“用戶名”和“密碼”，心理都是有一個“思考”，“想”的過程，是否想個新的，是否有一個通用的，是否很重視，如果重視，用戶名起的相對就真實和規(guī)整。目前應用較多的是交友網站的各種功能和應用的內容性描述。
Page registered to exit from all the operation process should be the targeted descriptive contents, narrative content, and guide the description of optimization, for example, in the process of registration "user name" can change it to "a name"; "Password" into "want to a password"; "Exit" to "left"; Although it is a simple change, but is careful study psychology and operation process of the user, because of, any one during registration, to "user name" and "password", mental is to have a "thinking", "think" of the process, whether you want to a new, whether to have a general, whether very seriously, if attention, user name up relative is real and neat. At present application more is dating sites in a variety of functions and application of content description.
SEO與UEO有效結合 網站優(yōu)化的最高境界
SEO and UEO effective combination of the highest state of optimized your site
不要為了搜索引擎而去做網站，從用戶體驗優(yōu)化角度去營銷自己的網站，一切為了用戶去設計，才是網站好的成功之路。
Don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.
UEO是針對用戶而言的，是使網站開發(fā)和設計人員更注重人性化的方面，注重通過提升用戶體驗來使得網站能夠對用戶更具吸引力。UEO的提出不是相對于SEO，而是基于SEO的，或者說兩者是需要兼顧的。只有并舉SEO與UEO，做好內容和用戶體驗，網站才能更好的體現(xiàn)自身的價值。用戶體驗優(yōu)化才是網站最終的優(yōu)化，只要用戶體驗得到了改善，相信沒有人敢忽視口碑傳播的效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.
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