新手建站不可忽略的網(wǎng)站seo優(yōu)化必備知識

新手建站的時(shí)候，看中的不是網(wǎng)站優(yōu)化，認(rèn)為只要網(wǎng)站上線就可以了，甚至有些必要的準(zhǔn)備工作都沒弄好，就急急忙忙上線，而且上線了，還在修改網(wǎng)頁的布局和配色設(shè)計(jì)，修改標(biāo)題和內(nèi)容描述，那些新手不看重seo網(wǎng)站優(yōu)化的最主要表現(xiàn)是網(wǎng)站急急忙忙上線后，那天看網(wǎng)頁布局不好，配色不好，就每天改一點(diǎn)，每隔一段時(shí)間就修改一下樣式表，這是新手常做的事，這也是新手網(wǎng)站優(yōu)化的大忌。
When the new site, and not the website optimization, as long as the website online, and even some necessary preparations are not ready, we rush on-line, but also on the line, still modify the webpage layout and color design, modify the title and description, the main performance of novice don't focus on the SEO website optimization is site rush on-line, the day see webpage layout is not good, color is not good, every day to change a bit, every time you change the style sheet, it is the novice often do, this is also a novice website optimization of the taboo.
下面講一下新手建站不可忽略的網(wǎng)站seo優(yōu)化必備知識。
The following comment website SEO optimization must have knowledge of the new site can not be ignored.
1.網(wǎng)站模板問題。
Website template.
網(wǎng)站上線前，一定要先將網(wǎng)站建設(shè)模板設(shè)計(jì)后，各種網(wǎng)頁細(xì)節(jié)問題，也要在本地測試中弄好，不要上線后還修改網(wǎng)頁樣式，這是新手最喜歡做的事，當(dāng)然如果你對網(wǎng)頁設(shè)計(jì)不是很熟悉，用的是別人的模板，這時(shí)你只要注意一些細(xì)節(jié)問題就好了，畢竟網(wǎng)站是以內(nèi)容為皇的，當(dāng)然不是說不重視網(wǎng)站模板，一個(gè)好的模板可能會(huì)帶來好用戶體驗(yàn)，對留住用戶，網(wǎng)站回頭率的提高有很大的幫助。所以能夠設(shè)計(jì)好的優(yōu)秀的模板，當(dāng)然很重要，如果不能那么就以內(nèi)容為主。
Before the line on the website, must first be website template design and construction, various webpage details, also should do well in the local test, don't also modify webpage style, this is new to most like to do, of course, if you're on the webpage design is not very familiar with, is not the template, then you as long as you pay attention to some details to be good, after all, site is the content for the emperor, of course is not to say do not attach importance to the site template, a template may bring good user experience, to keep users, are of great help to improve the site back rate. So to design a good template, of course is very important, if not then content.
2.網(wǎng)站標(biāo)題問題。
Website title.
新手網(wǎng)站上線后，喜歡頻繁的修改網(wǎng)站標(biāo)題和描述，這個(gè)也是百度對新站收錄慢的主要原因。所以在上線前，一定要給自己的網(wǎng)站一個(gè)很好的定位，要確定好自己網(wǎng)站的標(biāo)題，經(jīng)過研究，對于網(wǎng)站標(biāo)題，如果你能想出一個(gè)新穎的詞匯，那么百度蜘蛛會(huì)過多的關(guān)注你，會(huì)給你更快的收錄，當(dāng)然新穎不是說生僻，不要搞些生僻難懂的詞匯，自己都覺得不好看，記住一點(diǎn)，網(wǎng)站優(yōu)化是為了給用戶體驗(yàn)的，不是為了討好搜索引擎的，即使你對搜索引擎友好但是你的用戶體驗(yàn)不佳（這里主要指用戶的pv量和停留時(shí)間）排名遲早是要掉的，所以在以用戶體驗(yàn)為主的前提下，盡量想個(gè)好點(diǎn)的標(biāo)題，可以自己用百度指數(shù)查一下，標(biāo)題好要是一句通順的話，這樣用戶也能記住，對搜索引擎也好，比如設(shè)計(jì)前線素材網(wǎng)的標(biāo)題。
New sites online, like change site title and description of frequent, this also is the main reason of Baidu included slow to railway station. So in online before, be sure to give your website a good location, to determine your site title, after the study, for the site title, if you can come up with a novel vocabulary, then Baidu spider will pay more attention to you, will give you a faster included, of course, the novel is not to say that rare, not doing understand words, feel not good, remember one thing, site optimization is to give the user experience, not to please search engine, even if you search engine friendly but your poor user experience (here mainly refers to the amount of PV users and residence time) ranking will be out, so the user experience as the premise, try to think of a better title, can use Baidu Index check, best if a way to smooth, so that the user can remember, the search engine or, such as design line material net title.
3.內(nèi)鏈建設(shè)問題。
Within the chain construction.
網(wǎng)站內(nèi)鏈建設(shè)，如果你的網(wǎng)站頁面的內(nèi)鏈很少，那對于新站來說是很難快速收錄的，因?yàn)閮?nèi)鏈少說明你的營銷型網(wǎng)站建設(shè)內(nèi)容少，內(nèi)容少那么用戶體驗(yàn)肯定就很差，用戶體驗(yàn)差，那么百度蜘蛛就可能認(rèn)為你的網(wǎng)站是垃圾網(wǎng)站，遲遲不給收錄，或者說只是象征性的收錄首頁，所以內(nèi)鏈建設(shè)還是和用戶體驗(yàn)有關(guān)，這里知道用戶體驗(yàn)的重要性了吧！
Construction sites within the chain within the chain, if your site is very few, it is difficult to quickly included for new sites for, because the chain less explain the construction of marketing your website content is less, less so the user experience must be very poor, poor user experience, then Baidu spider might think that your site is landfill site, has not included, or symbolic included the home page, so the construction of the chain or and user experience, here know the importance of user experience!
4.廣告問題。
Advertising.
新站上線就放廣告，這個(gè)是不利于網(wǎng)站優(yōu)化的，會(huì)降低搜索引擎的友好度的，所以對于新站，盡量不要放廣告，在已經(jīng)布局好的廣告位上放一些圖片，使網(wǎng)站整體看上去好看一點(diǎn)，特別是彈窗廣告，如果你是新站，一上線就放彈窗廣告，那么基本上你的網(wǎng)站就被搜索引擎判死刑了，因?yàn)榘俣刃滤惴?，石榴算法是專門針對彈窗廣告的，當(dāng)然新站一般來說流量肯定不大，如果你放彈窗廣告來盈利，只要兩種可能，一種是你有很好的正當(dāng)流量來源，一種是你準(zhǔn)備刷流量，這兩種對網(wǎng)站的長遠(yuǎn)發(fā)展都是不好的，所以想長遠(yuǎn)發(fā)展的，就好不要走此捷徑。
The new line will put advertising, this is not conducive to the website optimization, will reduce the search engine friendly degrees, so for new sites, try not to put advertising, put some pictures on the already layout good advertising position, make whole site look nicer, especially the window advertising, if you are a new sites, a on line on the pop-up ads, so basically you website is search engine sentenced to death, because the new algorithm Baidu, pomegranate algorithm is designed for pop-up ads, of course, the general flow is not sure, if you put the pop-up ads to profit, as long as the two possibilities, one is you have a legitimate source of traffic is very well, one is you ready to brush flow, these two kinds of long-term development of the site are not good, so I want to long-term development, we should not make the cut.
5.內(nèi)容采集問題。
Content acquisition problem.
新站上線后就開始采集文章，這對于百度來說，此類網(wǎng)站就是垃圾網(wǎng)站，根本不會(huì)收錄，即使收錄了一段時(shí)間后也會(huì)被k，我想你肯定會(huì)說，我偽原創(chuàng)啊，我曾今看過一個(gè)網(wǎng)站，網(wǎng)站內(nèi)容全部幾乎是采集的，但是他的排名很好，那他是怎么做到啊，我研究了一下他采集的文章，基本上沒有可讀性，但是就是排名好，經(jīng)過一番查找，最后發(fā)現(xiàn)他采集的文章里放了一些不相干的內(nèi)容，將這些內(nèi)容的字體顏色和文章的背景顏色搞成一樣的白色，這樣用戶瀏覽文章的時(shí)候就看不到了，也不影響用戶體驗(yàn)，又能很好的排名。
New sites began to collect articles online, for Baidu, such sites is garbage sites, not included, even if included after a period of time will be K, I am sure you will say, I pseudo original ah, I once saw a website, website content is almost acquisition, but his ranking is good, that he is the how to do ah, I studied his collection of articles, no readability basically, but is the ranking is good, after a search, finally found his collection article put some irrelevant content, the content of the font color and background of the article color to be the same white, so that users browse the time not see, do not affect user experience, but also a very good ranking.
我想大多數(shù)人會(huì)認(rèn)為這是一個(gè)很好的方法，確實(shí)我觀察了這個(gè)網(wǎng)站很長的時(shí)間，排名都沒有掉，而且還在逐步上升，但是有一點(diǎn)就是這個(gè)網(wǎng)站的pv很低，幾乎和IP一樣，這說明什么呢，他做網(wǎng)站是為了迎合搜索引擎的口味，而不是注重用戶體驗(yàn)，而且事實(shí)表明網(wǎng)站的用戶體驗(yàn)很差，我相信此類網(wǎng)站是走不遠(yuǎn)的，用戶很容易流失。這里還是說到了用戶體驗(yàn)，可想而知一切都是圍繞用戶體驗(yàn)轉(zhuǎn)的。
I think most people would think that this is a very good method, I observed this site for a long time, ranking has not dropped, but also gradually increased, but the point is that this site PV is very low, almost like the IP, what does this mean, he is doing a website in order to cater to search engine taste, rather than focus on user experience, but also the fact that the user experience of the website is very poor, I believe this kind of website is not far away, the user is very easy to loss. Here is that the user experience, one can imagine everything revolves around the user experience.
6.主機(jī)空間問題。
Host space problems.
沒有一個(gè)穩(wěn)定的空間很難做好百度排名，很多新手站長，在買空間時(shí)考慮最多的是價(jià)格問題，希望便宜而且空間又大，我相信便宜沒好貨的道理，不要貪圖小便宜，不然真會(huì)讓你后悔莫及的，我見過幾個(gè)網(wǎng)站本來排名很好的，權(quán)重也高，但是因?yàn)榭臻g問題，一段時(shí)間打不開了，好被百度降權(quán)了，雖然最后隨著空間的穩(wěn)定，權(quán)重還是恢復(fù)了，但是對于新站來說會(huì)降低搜索引擎的友好度的。所以空間的選擇很重要，一定不要貪圖小便宜。
Without a stable space is very difficult to do Baidu ranking, many novice webmaster, buy space when the price is considered the most problems, want cheap and space is large, I believe that no good cheap goods truth, don't covet petty gain, otherwise it will make you too late to regret, I have seen some sites have very good ranking, weight is high, but because of space issues, for a period of time not open, is best Baidu down the right, although in the end with the stability of the space, weight or restored, but for new sites will reduce the search engine friendly degree. So the choice of space is very important, must not covet petty gain.
7.關(guān)于301重定向問題。
About 301 redirection problem.
一般情況下，域名分為主域名和二級域名，例如xxx.com和前者是主域名，后者是二級域名，根據(jù)習(xí)慣，有的人喜歡不帶www的，而有的人喜歡帶www的，因此為了不使權(quán)重分散和品牌的打造，就需要301重定向了，這里就不講述具體的方法了，對于新手，切記一定要在上線后立即做好301重定向，不要等你的網(wǎng)站有了就好的排名后在做301重定向，這樣會(huì)導(dǎo)致你的網(wǎng)站排名會(huì)停止上升，重要的是一定要選好你要用的域名，不要反復(fù)重定向。
In general, the domain is divided into the main domain and the two domain names, such as xxx.com and the former is the domain name, which is the two level domain, according to custom, some people love without WWW, and some people like WWW, so in order to make do not make weight dispersion and brand, you need 301 redirect, you not here on specific methods, for the novice, be sure to immediately make a 301 redirect in on-line, so you do not have a good website ranking in the do 301 redirection, this will lead to your website ranking will stop rising, it is important to select you want to use the domain name, do not repeatedly redirection.
我曾見過一個(gè)網(wǎng)站，本來排名很高的，權(quán)重大約為3左右，但是一次看他做了301重定向，以前沒做過，將帶www的指向了不帶www的，但是過來幾天他又將不帶www的指向了帶www的，過了幾天他的網(wǎng)站被降權(quán)了，權(quán)重直接降為0，至今4個(gè)多月還沒有恢復(fù)，雖然收錄很多，但是權(quán)重排名很低，雖然權(quán)重遲早會(huì)恢復(fù)的，但是時(shí)間會(huì)很長的，畢竟草根站長是等不起的，所以301重定向需謹(jǐn)慎，小心操作。
I have seen a site, was ranked very high, the weight is about 3, but once see him do a 301 redirect, haven't been done before, will take www direction without WWW, but after a few days he would not bring the WWW to the WWW, the a few days on his web site is down right, the weight is directly reduced to 0, has more than 4 months has not recovered, although included many, but the weight of ranking is low, even though the weight will recover sooner or later, but time will be very long, after all grassroots webmaster is not afford, so a 301 redirect the need to be cautious, careful operation.
最后，提醒大家要養(yǎng)成定期檢查301重定向是否還有效，特別是主機(jī)升級后，本站曾經(jīng)出現(xiàn)過這種問題，主機(jī)升級后，301重定向盡然掉了，還好本站是新站，不用過于擔(dān)心。
Finally, to remind you to develop a regular check 301 redirect is still valid, especially the host after the upgrade, the station has appeared this kind of problem, the host after the upgrade, 301 redirect all away, but the station is new sites, do not worry too much.
8.關(guān)于網(wǎng)站url搜索引擎的提交問題。
On site URL search engine submission of problem.
對于新站，url的提交很重要，什么時(shí)候提交，提交多少次，這個(gè)也比較重要，個(gè)人認(rèn)為，在新站上線一段時(shí)間，在你的網(wǎng)站內(nèi)容更新有規(guī)律的情況下，在提交url，不要在你的網(wǎng)站更新沒有規(guī)律的時(shí)候提交，當(dāng)蜘蛛來的時(shí)候你的網(wǎng)站沒有內(nèi)容，會(huì)降低搜索引擎友好度的。更新文章好要養(yǎng)成規(guī)律，然后再提交url，最后新手要養(yǎng)成看網(wǎng)站日志的習(xí)慣，分析百度蜘蛛的IP段和爬取網(wǎng)站的次數(shù)和規(guī)律，對網(wǎng)站優(yōu)化有很大的幫助。
For new sites, URL is important to submit, when submitted, submit many times, this is more important, personal think, on-line for a period of time in the new sites, in your website content update law, the submission of URL, do not update when there is no law to submit your site, when spiders your website does not have content, will reduce the search engine friendliness. Updated best article to develop rules, and then submitted to URL, finally the novice to form the habit of Web log, IP segment analysis Baidu spider crawling frequency and regularity and take website, has the very big help to the website optimization.
總結(jié)：這就是新手建站seo要考慮的一些重要的問題，考慮到這些會(huì)讓你的網(wǎng)站建設(shè)少走些彎路，快速收錄和獲取排名。
Summary: This is the new site SEO to some important issues to consider, taking into account that will make your web site to little take some detour, fast included and ranking.